Meatless happiness: how Germany will be barbecuing in 2024
Knuspr survey shows Germans' barbecue preferences
In the summer months, barbecuing is indispensable in Germany. This is shown by a new study by online supermarket Knuspr in collaboration with market research company Appinio: one in five (20%) barbecues weekly during the summer months, 38% barbecue several times a month, and more than half (52%) of Germans fired up the barbecue more often than usual this year due to the European Football Championship.
Rhineland-Palatinate leads the way in barbecuing
Rhineland-Palatinate stands out among the federal states when it comes to barbecuing. There, 66% of respondents said they barbecue several times a month or once a week, followed by Lower Saxony (63%) and Baden-Württemberg (58%). Nationwide, one thing is particularly important when barbecuing: socializing. Almost 70% of those surveyed said that socializing is the main focus when barbecuing - and this is also reflected in the number of people they barbecue for: On average, Germans barbecue for eight people.
The Germans' top 10 barbecue products
When it comes to the choice of barbecue products, meat products are at the top of the Germans' list:
- Sausages (65% of respondents rank this product among their top 5)
- Chicken (55 %)
- Grilled vegetables (peppers, zucchinis, onions, mushrooms) (47%)
- Pork steak (45 %)
- Grilled cheese (39 %)
- Beef steak (38 %)
- Burger (31 %)
- Potatoes (30 %)
- Ribs (30 %)
- Corn on the cob (26 %)
Differences in the age and gender of respondents can be seen particularly with regard to the choice of barbecue products: While grilled vegetables are the second most popular barbecue product for women, they only land in fifth place for men. Younger people (18-24 years), for example, prefer grilled cheese (51%) more than older age groups (55-65 years), for whom pork steak (64%) and sausages (79%) are particularly popular.
Attitudes towards meat alternatives: open, but skeptical
Many Germans are open to meat alternatives when barbecuing: One in three (33%) already grill predominantly meat-free, and more than half (57%) are open to meat-free alternatives. Younger people (18-24 years) are significantly more likely to choose meat alternatives (24%) than older generations (55-65 years, 14%). Despite this openness, however, there is a certain degree of skepticism: almost half (42%) of those surveyed consider vegan burgers to be an "insult to any real barbecue master", and just under 60% believe that barbecuing without meat is not real barbecuing. Nevertheless, people are open to new ideas and are willing to try more unusual products: Pizza (24%, multiple answers possible), watermelon (19%) and duck (19%) end up on the barbecue for just under one in five, avocados (18%) and eggs (14%) for more than one in ten.
Meat quality and price are important
When buying barbecue meat, Germans place the greatest value on quality, followed by price in second place. Aspects such as sustainability and brand, on the other hand, play a subordinate role in sixth and seventh place. 71% of respondents currently consider barbecue meat to be expensive, but more than two thirds are prepared to pay more for regional meat and meat from species-appropriate animal husbandry.
More than one in ten people already buy barbecue meat online
When it comes to where they buy their meat, most Germans buy their barbecue meat from the supermarket (74%, multiple answers possible), while almost 60% buy their meat from a butcher and half buy it from a discounter. One in five (22%) visit farm stores and around 15% order their barbecue meat from online supermarkets.
Popular barbecue drinks
Of course, the right drinks should not be missing: Water (58%) and cola (54%) are the respondents' favorites, followed by beer (53%) and shandy (38%). There are also differences between the sexes here: While beer is the most popular barbecue drink for men, it is only in third place for women - after water (63%) and cola (51%).
Barbecue etiquette and safety
When it comes to barbecue etiquette, Germans are clear: almost half (45%) do not want any tips or advice when they are at the barbecue themselves, and more than a third (39%) are bothered by the barbecue activities of others in public places or on balconies. Safety is also an issue: one in four (25%) has been seriously injured while barbecuing.
Knuspr currently has one of the most comprehensive barbecue ranges in the e-food segment: from exclusive special cuts and dry-aged steaks to sausages and baked goods from regional butchers and bakeries, freshly harvested vegetables and over 600 plant-based barbecue alternatives.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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