followfood brings former Rügenwalder Mühle boss Godo Röben into the team
As a pioneer in sustainable food, followfood, inventor of the tracking code for greater food transparency, is once again growing faster than the market. The overall growth of over 20% in the first half of 2024 is also taking place in the core area of sustainable seafood. However, it is strongly driven by high double-digit growth in the area of plant-based nutrition, which has increased by over 50% compared to the previous year. The sustainability pioneer from Lake Constance and Germany's "most successful plant-based manager" Godo Röben have decided to work together in future in order to further promote this important building block of nutrition within planetary boundaries.
followfood brings former Rügenwalder Mühle boss Godo Röben into the team and wants to grow even stronger with its own plant-based strategy
followfood
In a newly established advisory board, Godo Röben will actively support followfood in developing and marketing market-driven and delicious "organic vegan" foods. In doing so, followfood will not rely on the "substitute products" strategy, which copies existing meat and sausage products in vegan form, but will pursue its own strategy, which the Friedrichshafen-based company believes could be much more successful.
"We are convinced that plant-based can be much more than just producing "meat substitutes". In our eyes, the future will be about combining and marketing the full range of flavors of non-animal foods to create outstanding taste experiences. At followfood, we are already one of the pioneers in the organic sector. For example, we have developed grilled baguettes without butter, we make green pestos without Parmesan, we do without cheese in some pizzas and our buttered vegetables are butter-free. With the same taste. Over the next few months, we will be launching various plant-based convenience products on the market, which are intended to inspire the market with their extraordinary taste sensations alone. No one will have the impression that they have to do without or replace anything," says co-founder and Managing Director Jürg Knoll, explaining the promising plant-based strategy, in which top manager Godo Röben will be actively involved in the future.
"followfood is one of the most dynamic pioneering brands for a future with new nutritional approaches that respect planetary boundaries. Through constant new product innovations, especially in the plant-based sector, they offer consumers a real alternative to conventional foods without animal additives. I look forward to contributing my expertise and supporting the company's successful development in the long term," comments Godo Röben.
Godo Röben was Managing Director at Rügenwalder Mühle Carl Müller until 2021. Since then, Röben has worked as a strategic consultant, sits on various advisory boards (such as the advisory board of the Ministry of Science - Future of Food) and holds several supervisory board mandates.
followfood expects total sales of between EUR 75 million and EUR 80 million in 2024. In the second half of 2024, followfood will launch the vegan tuna presented at Biofach 2024 on a large scale.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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