28 BLACK social media campaign: Love for the game

Energy drink 28 BLACK launches social media campaign about women in basketball

03-Sep-2024

28 BLACK's "Love for the Game" campaign features female basketball players who are passionate about their sport - full of enthusiasm, determination and fun. Away from the spotlight of professional sport, but still with tireless dedication. In captivating videos and images, 28 BLACK gives these female basketball players a platform to share their enthusiasm for the sport and tell their stories

28 BLACK / Christopher Vehrke

A new social media campaign for the energy drink 28 BLACK, which puts female basketball players in the spotlight, will be launched at the beginning of September. Under the motto "Love for the Game", the campaign features passionate female basketball players. In captivating videos and images, 28 BLACK gives these female basketball players a platform to share their enthusiasm for the sport and tell their stories.

Basketball women: With heart and soul on the court

The new 28 BLACK campaign shows women who are passionate about basketball - full of enthusiasm, determination and fun - away from the spotlight of professional sport, but still tirelessly committed to the game. In the authentic videos, the basketball players tell their own stories: How did they get into basketball? What do they love about the sport? The clips radiate positive vibes and celebrate basketball as a sport that connects and inspires people.

28 BLACK: Energy for sport and everyday life

Basketball stands for passion, dedication and determination - values that are also embodied by the 28 BLACK brand. The energy drinks provide the necessary energy to give your best, whether on the court or in everyday life. 28 BLACK is proud to show athletes who fight for their goals and are fully committed to their sport.

The campaign also features the "Dennis Schröder Edition" with the refreshing pineapple-coconut flavor, which was launched with basketball superstar Dennis Schröder in April 2024. Support for sport is part of 28 BLACK's identity, energizing athletes and fans alike.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

https://www.yumda.com/en/news/1184339/28-black-social-media-campaign-love-for-the-game.html