Upfield becomes Flora Food Group

New era for delicious milk alternatives with butter, cheese and cream substitutes

18-Sep-2024

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Upfield Group B.V., the world's leading supplier of branded food products, today announces that it has changed its name to Flora Food Group B.V.. The name change is a significant step in the company's evolution and follows the performance-driven transformation at multiple levels across the organization.

The new name reflects Flora Food Group's ambition to offer the next generation of delicious, natural and nutritious foods that are more affordable and sustainable than their dairy counterparts. Capitalizing on four global megatrends (population growth, demand for dairy alternatives, animal welfare, environment and resources), Flora Food Group is leading the change with products that address these trends in four growing categories - butter and spreads, cream alternatives, plant-based creams and cheese - and offer consumers a compelling choice.

Building on over 150 years of experience and in-depth research and development, Flora Food Group will seek to gain further market share in butter, cream alternatives, plant-based creams and cheese and provide exciting growth opportunities for its iconic brands, local brands and foodservice business.

David Haines, Group CEO of Flora Food Group, comments: "The change of name to Flora Food Group is an exciting and logical step in the major transformation we have undertaken. We have completely reinvented our company. The new name better reflects who we are, as Flora is one of our oldest and most popular brands, loved by millions of families and professionals around the world. This name is also a reminder of the company's rich heritage and broad portfolio. It expresses our great passion for producing delicious, natural and nutritious food that feeds hundreds of millions of families every day. "

The name change will take effect immediately at group level in the Netherlands, while it will be implemented gradually in Flora Food Group's global markets over the coming months.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

https://www.yumda.com/en/news/1184460/upfield-becomes-flora-food-group.html