More cocoa for more wow

OREO now with an adapted recipe

10-Oct-2024

OREO now with an adapted recipe

Mondelēz

Tastes change - as the passage of time shows. Today, the trend is towards balance. To meet these needs and continue to offer its fans the best OREO, the brand has adapted the recipe for its cookies. They now contain even more cocoa. OREO is thus meeting the changing tastes of consumers.

Innovation and tradition combined in one cookie

OREO stays on the ball and continues to develop in line with its brand essence. That's why OREO has taken the interplay of vanilla and cocoa to a new level. The result: an OREO that retains all the iconic features, tastes familiar and manages to create more wow. Because nothing has changed in terms of the ingredients, only the quantities have been adjusted. The shape and texture of the cookie also remain the same. This means that the popular "twist" ritual, in which fans twist the cookie, has not changed. "What do OREO fans expect? We ask ourselves this question in everything we do. Because we are constantly working to offer them the best OREO cookie while remaining true to the brand essence. The adapted recipe reflects exactly this mindset and will offer them a wow experience with more cocoa," says Jan Trichterborn, Marketing Director Biscuits & Baked Snacks Germany, Mondelēz International.

New look, new campaign

OREO not only has a new taste, but also a new look: in bright blue with a dynamic image of the cookie on the packaging, the brand ensures greater visibility at the POS. The launch of the adapted recipe will also be accompanied by a comprehensive 360-degree campaign to inform consumers and motivate them to try the new recipe. The cookies will gradually be available in stores over the course of September.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

https://www.yumda.com/en/news/1184619/more-cocoa-for-more-wow.html