Just Eat Takeaway expands retail media through AI partnership with Rokt
New program reaches customers in 19 countries and increases advertising opportunities
Just Eat Takeaway.com, one of the world's largest online food delivery marketplaces, today announced a global partnership with Rokt, a leading e-commerce company that uses machine learning and AI to make the shopping experience more relevant for every customer. The partnership will see Just Eat Takeaway.com launch a retail media offer on the order confirmation page across all of its portfolio brands' websites for the first time, using Rokt's AI-powered ecommerce technology and global advertising network to enhance the customer experience and unlock new revenue.
Just Eat Takeaway.com operates Just Eat in the UK, Lieferando in Germany and Grubhub in the US, as well as restaurant and food delivery services in 16 other countries, including the Netherlands, Spain, Canada and Australia, reaching more than 82 million active customers worldwide. As the company's first global retail media partner, Rokt will enable endemic and non-endemic advertisers to deliver relevant messages to customers across all Just Eat Takeaway.com branded apps and websites.
"Rokt is a respected global leader with more than a decade of experience in helping brands and marketplaces like ours drive new sales and increase customer satisfaction and loyalty," said Rachel Gómez, Director of Retail Media at Just Eat Takeaway.com. "We look forward to leveraging Rokt's technology to extend our retail media program to the checkout side and enable endemic and non-endemic advertising partners to deliver compelling messages that contribute to our mission of making everyday life easier for our customers."
Rokt's trusted, scaled e-commerce network has supported more than 6 billion transactions across hundreds of leading e-commerce companies, enabling merchants to leverage their first-party data to create a more relevant customer experience while maintaining full control over the types of offers displayed to their customers. The new partnership allows advertisers on the Rokt Ads network to offer tailored messages on the order confirmation and order tracking pages of Just Eat Takeaway.com's apps and websites when customers are highly active and most likely to convert.
"We are delighted to partner with Just Eat Takeaway.com and provide our growing global network of advertisers with access to the company's portfolio of brands that reach a large audience across 19 countries," said Marc Allsop, Head of EMEA at Rokt. "Over the last three years, Rokt has experienced exponential growth in the UK and Europe, with the number of deals we have completed more than tripling year on year. Thanks to key partnerships with industry leaders such as ASOS, Vinted, About You and now Just Eat Takeaway.com, Rokt will facilitate 1 billion transactions a year in these markets."
The partnership significantly extends the reach of the Rokt network, giving advertisers access to 90% of all food delivery customers in the UK and 60% of the UK under 40 population.
Just Eat Takeaway.com is the latest in a growing line of leading global brands to partner with Rokt to launch and expand their retail media programs, including Macy's and Albertsons.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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