The Oat Factory sets new standards in oat drinks with innovative oat products
New production facility of the frischli and Brüggen joint venture starts production
The two long-standing successful family businesses frischli and Brüggen have jointly founded the new company The Oat Factory, which specializes in developing and producing first-class oat drinks, oat drink concentrates and functional oat products. These products are marketed as private labels in the food retail sector and also offered to industrial customers as customized product solutions. Dr. Timo Winkelmann, Managing Partner at frischli, said at the official opening of The Oat Factory's new production facility in Rehburg-Loccum on 10 December 2024: "We are joining forces with Brüggen as a strong partner whose expertise in oat procurement and distribution ideally complements our strengths. We share the conviction that we can achieve significantly more together than we could on our own."
Successful together
Two strong partners - frischli as a modern dairy company and Brüggen as an expert in cereals and the raw material oats - are combining their knowledge to conquer the market for plant-based milk alternatives. frischli and Brüggen are looking forward to starting production immediately at frischli's site in Rehburg-Loccum, Lower Saxony, and being able to enter the market with well-known suppliers as early as the beginning of 2025. "We will achieve a new level of efficiency, quality and taste," says Johannes Brüggen, personally liable partner at Brüggen, with conviction. "We hope this will allow us to introduce more consumers to oat drinks."
A future based on partnership
"We are looking forward to working with frischli," adds Johannes Brüggen. "The joint venture expands the range of applications for our oats and will permanently change the market for plant-based drinks." frischli Managing Director Kerstin Schmidt adds: "The Oat Factory will enable us to strengthen our market position and offer our customers even greater added value."
From oat grain to oat base
The oat base is produced in the new plant-based facility in Rehburg-Loccum, which is then mixed into a drink, UHT-heated and finally bottled in the new production hall. A new type of production process is used to ensure the particularly high quality of the future products. A new oat mill is currently being built in Rehburg-Loccum in order to control the entire production process - from raw material selection to grinding - under one roof, with commissioning planned for the third quarter of 2025. While the building for the new mill was primarily planned by frischli, Brüggen is responsible for implementing the plant technology. "The close cooperation with the experts from Brüggen, who have special processes for oat preparation, guarantees efficient raw material processing and excellent product properties," says Henrike Kaluza, Technical Project Manager at frischli.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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