effect® presents new brand design
Fresh look, clear vision:
effect®, the MBG Group's energizer, presents itself with a new brand Design that ensures a powerful, uniform design language across all channels and strengthens the brand's recognizability. As part of this update, the effect® MIX range has been given a fresh design, with which the cans now also fit into the layout of the overall portfolio.
Fresh look, clear vision: effect® presents new brand design
MBG Group
Maximum appeal for a strong brand
Brands today have to be flexible and work across all platforms. The new design concept offers effect® the necessary flexibility to achieve maximum visibility both digitally and in traditional advertising formats. A new, concise typography, intense color gradients and a geometric design language underline the energy and versatility of the brand.
"Our community is young, urban and trend-conscious - the new design fits perfectly with their lifestyle and picks them up exactly where they are: digitally and in real life," explains Lena Stuckenbrock, Senior Brand Manager at effect®. "effect® remains true to its DNA, but becomes even more striking and present and ensures maximum radiance on all channels.
First appearance in an eye-catching OOH campaign
The new design was already made visible in December 2024 with a broad-based out-of-home campaign. Blow-ups in major German cities and maxi posters along highly frequented highways generated more than 25 million contacts and marked the start of the new brand presence. OOH media will continue to be a visible component of brand communication in 2025.
Fresh design for the effect® MIX range
The effect® MIX range, which contains 10% alcohol by volume, has also been given a new, modern look as part of the redesign. The effect® VODKA GUAVA, effect® VODKA ENERGY and effect® VODKA AÇAÍ varieties will in future be presented in a revised can design that blends harmoniously into the brand's new overall image.
"The high-quality mixes from our effect® Tastes and 9 MILE Vodka are the perfect drink for on the go - for example on the way to a club or party," says Lena Stuckenbrock. "The new can design creates a uniform appearance across the entire range - from the classic energizers to the flavoured variants and the mixes."
effect® on the road to success
With the redesign, effect® is sending a clear signal for the future - innovative, contemporary and ready for the demands of a modern media world. "The new design is just the beginning. We have a lot in the pipeline for 2025 - new products, fresh impetus and lots of energy," concludes Lena Stuckenbrock.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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