Coca-Cola North America Anchors Prioritized Tea Strategy with Fast-Growing Gold Peak and Peace Tea

HONEST Kids to Remain in Company’s Portfolio, With HONEST Teas Product Line to be Phased Out

25-May-2022 - The Coca-Cola Company is challenging itself to think differently about how its brands help accelerate business transformation, reflect consumer choice and promote growth as a company. This means rationalizing its lineup of drinks and prioritizing fewer, bigger brands with the greatest potential ...

Constellation Brands to launch FRESCA mixed Line of spirit-based RTD cocktails

FRESCA® is mixing things up in 2022

11-Jan-2022 - The Coca-Cola Company has signed a brand authorization agreement with Constellation Brands Inc. to launch FRESCA™ Mixed, a line of full-flavored, spirit-based ready-to-drink (RTD) cocktails in the United States. FRESCA®, a beloved zero-calorie, grapefruit citrus-flavored soft drink and currently ...

The Coca-Cola Company Acquires Remaining Stake in BODYARMOR

Fast-Growing Beverage Company Continues to Gain Share and Outgrow U.S. Sports Drink Category

08-Nov-2021 - The Coca-Cola Company today announced that it has acquired full ownership of BODYARMOR, a line of sports performance and hydration beverages that is incremental to the Coca-Cola beverage portfolio and has significant potential for long-term growth. In 2018, Coca-Cola initially acquired a 15% ...

Coca-Cola Zero Sugar refreshes taste and look

14-Jul-2021 - Coca-Cola Zero Sugar is rolling out an even more delicious and refreshing recipe-and bold new packaging-to deliver an even more iconic Coke taste. The new recipe-which optimizes existingCoca‑Cola Zero Sugar flavors and existing ingredients-starts hitting shelves this month in the United States, ...

Coca Cola enrolls 100% of its U.S. corn supply in pioneering sustainable agriculture initative

21-May-2021 - The Coca-Cola Company has enrolled more than 1 million acres of its U.S. corn supply in Field to Market’s Continuous Improvement Accelerator, supporting farmers through locally-led conservation projects across the company’s key sourcing regions. Coca-Cola’s projects in the Accelerator utilize ...

AHA sparkling water launches first ad campaign

11-May-2021 - AHA disrupted the sparkling water category in its first year on shelves, breaking through the clutter of a crowded and competitive category with bold flavor combinations, enlivening sensory experiences, and first-to-market caffeinated options. The brand will build on its early momentum this month ...

Coca-Cola´s Strategic Pivots

Accelerating Transformation

14-Dec-2020 - The Coca-Cola Company’s refreshed operational model and more aligned bottling network position the system to emerge stronger from the COVID-19 pandemic, President and COO Brian Smith said Dec. 7 at a major industry conference. In a Q&A with Beverage Digest Editor and Publisher Duane Stanford ...

Coca-Cola, Molson Coors teaming up on hard seltzer

With the help of Molson Coors, Coca-Cola will start selling the ``hard stuff'' hard seltzer

30-Sep-2020 - The companies said the new alcoholic beverage will come in the form of Topo Chico Hard Seltzer, which they hope to have on store shelves in the first half of 2021. The hard seltzer will come in four flavors: Tangy Lemon Lime, Exotic Pineapple, Strawberry Guava and Tropical Mango. Molson Coors, ...

Introducing a first sip of Coca-Cola with Coffee

2021 launch in the U.S.

07-Aug-2020 - Coca-Cola North America is givingsome of its biggest fans the chance to refresh their coffee routine and enjoy an exclusive first sip of the brand’s top innovation of 2021. Coca-Cola® With Coffee – which officially hits ready-to-drink coffee aisles nationwide in January 2021 – fuses the ...

Buzz Builds as Coca-Cola Energy Rolls Out Nationwide

28-Jan-2020 - The first-ever energy drink under the Coca-Cola brand hits stores across the United States this week following months of buzzworthy buildup. Coca-Cola Energy, Coca-Cola Energy Cherry and their zero-calorie counterparts are now available nationwide in 12-oz. sleek cans. All four varieties include ...