Diageo anticipates summer flavors with the help of artificial intelligence

Diageo's 'Flavour Forecast' report reveals the most popular flavours of the season

14-Jun-2024 - Diageo, a world leader in spirits, has created with the help of artificial intelligence the 'Flavour Forecast' report, a taste trend analysis that reveals the flavors that consumers will prefer this summer globally. In collaboration with Ai Palette, an AI and machine learning tool that identifies ...

Johnnie Walker Blue Label presents: Elusive Umami

The mysterious fifth taste

16-Nov-2023 - DIAGEO, one of the world's largest producers of spirits, presents the latest special edition of Johnnie Walker Blue Label. For Elusive Umami, the world's number one Scotch whisky producer collaborated with renowned three-star chef Kei Kobayashi. The result: a groundbreaking new whisky that ...

Tanqueray & Tonic 0.0% as the first non-alcoholic premix

15-May-2023 - DIAGEO, one of the world's largest producers of premium spirits, has been enriching the booming ready-to-drink (RTD) market with not one but two strong innovations since April 2023, providing luxurious moments of enjoyment to go. With Tanqueray & Tonic, DIAGEO is setting premium accents in the ...

Diageo sells Guinness Cameroon S.A. to Castel Group for £389m

Reflects Diageo’s efficient and flexible beer operating model

19-Jul-2022 - Diageo announces it has agreed to sell Guinness Cameroon S.A., its brewery in Cameroon, to Castel Group for £389m. On completion, Castel will take over the production and nationwide distribution of Guinness in Cameroon under a licence and royalty agreement. A strategic review of options to ...

Diageo partners with UK's first LGBTQ+ museum

25-May-2022 - Diageo, maker of Guinness, Johnnie Walker and Baileys, has today announced a new 2-year partnership with Queer Britain in London, the UK’s first national LGBTQ+ museum. Celebrating 50 years of LGBTQ+ Pride in the UK, the first-of-its kind partnership aims to capture some of the lost LGBTQ+ ...

Three Big Cocktail Trends

The Way We Drink In 2021

07-Jul-2021 - Diageo reveals top trends set to make your drinks World Class Digital platforms set to predict your favourite cocktail: Pinterest launches first of its kind partnership with Diageo World Class, allowing people to use their interests to inspire their next cocktail Sustainable socialising will ...

Hard times for schnapps producer Diageo

06-Aug-2020 - The schnapps and beer company Diageo has felt the effects of the Corona crisis in terms of sales and profits. Turnover fell by almost 9 per cent to 11.8 billion pounds (13.1 billion euros) in the past financial year (to the end of June), the company announced in London on Tuesday. Growth in North ...

British team, including Diageo’s Oliver Palmer, winners of the Talisker Whisky Atlantic Challenge

16-Jan-2020 - British four-boat, Fortitude IV have been crowned winners of this year’s Talisker Whisky Atlantic Challenge – the world’s toughest rowing race. The four friends – Ollie Palmer, Tom Foley, Hugh Gillum and Max Breet – completed the 3000-mile rowing race in 32 days, 12 hours, 35 minutes, arriving ...

Diageo launches AI-based Whisky Navigator

02-Dec-2019 - Diageo launch "What's Your Whisky", an innovative digital application that helps users find their personal favorite whisky based on their preferences for certain tastes. The new application can also be used for mobile applications via the Internet in an uncomplicated manner. It contains a total ...

Diageo acquires majority shareholding in Seedlip, the world’s first distilled non-alcoholic spirit

09-Aug-2019 - Diageo announces the acquisition of a significant majority shareholding in Seedlip, the world’s first distilled non-alcoholic spirits brand. Seedlip was launched by Ben Branson in 2015 to solve the dilemma of ‘what to drink when you’re not drinking®’. Ben set out to change the way the world ...