Mars Acquires Whole-Fruit Snacking Brand Trü Frü
Premium brand brings together nature’s fruit with real chocolate
21-Dec-2022 -
Today Mars, Incorporated, a family-owned, global leader in confectionery, snacking, food, and pet care products and services announced that it has signed an agreement to acquire Trü Frü, a high-growth, better-for-you, whole-fruit snacking brand from its founders and management team.
Trü Frü’s ...
chocolates
confectionary
fruits