Why the U.S. Canned Tomato Market Requires a Bold Change
Canned tomatoes are currently facing hard times on the US market. As a consumer commodity which at present is sold mainly in food metal cans, long-life tomato products belong to a product segment which so far has generated a large number of very similar, poorly differentiated products, and very few premium products. That could be set to change.
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Why the U.S. Canned Tomato Market Requires a Bold Change
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