Smarter Applications Ltd

Smarter is an award-winning London-based company responsible for bringing the world's first Wi-Fi-enabled iKettle, Smarter Coffee machine and FridgeCam to market.

FridgeCam has now launched! FridgeCam, a wireless camera that can retrofit into any fridge turning it into a smart fridge, uses its best before tracker to show you which items are about to expire. You can add items to your shopping list, ready for your next grocery shop. With FridgeCam in your home, you can minimise your food waste, forever.

All of Smarter's products intend to make life easier by bringing together the best of technology and the best of design to ensure that living Smarter is a reality.

Founded in 2013 by serial entrepreneur Christian Lane, the Smarter now trades into over 3000 online and in-store retailers, including Best Buy, Amazon, Harrods, Lakeland, Dixons Currys. Smarter also has a number of industry partnerships, including with European manufacturer, Liebherr.