hello sweety ag

"hello sweety" - the healthy sugar substitute - was developed in 2019 by master baker-pastry chef and YouTube influencer Marcel Paa. The goal was to produce a sugar substitute that is as low in calories as possible and has all the positive properties of standard household or granulated sugar.

It was also important to him that the sweetener he developed has absolutely identical uses to household sugar (baking, cooking, sweetening) and is made exclusively from plant-based ingredients (without side effects).