GEA Optimizes Group Structure

22-Aug-2014 - Germany
  • In the future, two Business Areas: “Equipment” and “Solutions”

GEA Group AG

From four stand-alone Segments to OneGEA organization

  • Sales and Services to be bundled into one organization per country

  • Administrative functions will be clearly streamlined and centralized

  • Expected annual savings until the end of 2017: at least EUR 100 million

  • Within the scope of its “Fit for 2020” initiative, the Executive Board of GEA
    Group Aktiengesellschaft resolved to introduce a new group structure. As part of the strategic realignment of
    the company, this initiative provides an optimized organizational setup with reduced structural complexity.
    Hence, it will allow for significant cost reduction and fosters further growth. Following the recent divestiture of
    the heat exchanger business, GEA is sharpening its focus on the customer industries food and beverages
    from which the group meanwhile receives about 75 percent of its order intake.

    In the course of 2015, GEA will bundle the development and manufacturing of products and the provision of
    process solutions into the two new Business Areas, “Equipment” and “Solutions” and report accordingly. The
    current Segments will be integrated into these two Business Areas. This new bundling into Business Areas of
    about equal strength focusing on their respective successful business models promises to exploit more
    operational synergies across technologies and applications and will promote functional excellence through the
    standardization of processes.

    All customer-oriented Sales and Service activities are to be combined on a local level into one organization
    per country. With the merging of the currently still large number of sales and service companies, local
    competencies will be strengthened, existing synergy potentials realized even more efficiently and the visibility
    of the common brand GEA will be highlighted in the market. Anchoring the independent regional perspective
    in the management of sales and services is also geared to accelerate the systematic opening of new growth
    opportunities in emerging markets.

    In addition, administrative functions will be streamlined, stronger standardized and managed considerably
    more centrally in the future, which besides cost savings, is designed to ensure uniform high process
    standards globally. The Global Corporate Center will centrally manage all steering and support functions
    which so far have mostly been organized decentrally within the operating units. Regional Shared Service
    Centers will take care of the implementation of standardized administrative processes such as accounts
    receivables and payables or payroll accounting and thus relieve the operating units.

    With project “Fit for 2020”, the target is to achieve annual cost savings of at least EUR 100 million by the end
    of 2017. According to first estimates the cash-relevant non-recurring expenditures until then are likely to add
    up to approximately the amount of the aforementioned annual savings. Based on today’s business volume,
    the implementation measures will include world-wide personnel capacity reductions of approx. 1000 full-time
    equivalents over the next 2-3 years. However, the exact number of adjustments, the timeline and affected
    locations are subject to further analyses during the “Blueprint Detailing” phase. Personnel-related measures
    will be discussed in a timely and adequate manner with the relevant employee representatives.

    “The goal of the strategic realignment of GEA is to ensure the sustainable development of value added in the
    company group. With this new group structure we will not only leverage existing savings potentials but also
    establish the organizational platform for reaching our ambitious growth targets. The future GEA will have
    substantially flatter hierarchies, act more closely to the local customer and boast a distinctly clearer footprint
    as a globally uniform brand. Further details of the new organization will now be determined in a blueprint
    detailing phase until the end of the year”, affirmed Jürg Oleas, CEO of GEA Group Aktiengesellschaft.

    About GEA Group
    GEA Group Aktiengesellschaft is one of the largest suppliers for the food processing industry and a wide range of other process industries. As an international technology group, the Company focuses on process technology and components for sophisticated production processes. In 2013, GEA generated consolidated revenues in excess of EUR 4.3 billion, more than 70 percent of which came from the food sector, which is a long-term growth industry. The group employed about 18,000 people worldwide as of June 30, 2014. GEA Group is a market and technology leader in its business areas. It is listed in Germany’s MDAX stock index (G1A, WKN 660 200) and the STOXX® Europe 600 Index.

    Other news from the department business & finance

    More news from our other portals

    Topic world AI for food and beverages