In strict adherence to the policy that 'drinking and driving are incompatible,' Anheuser Busch InBev has fired its head of operations in Germany.
Till Hedrich, who had taken over the operational functions of the beer giant in December, crashed his car on highway A95 between Munich and Garmisch-Partenkirchen. He voluntarily reported that he was "significantly impaired by alcohol."
The maker of Budweiser and about 200 other beers responded immediately, complying to its internal rules and recommendations regarding enjoyment of alcoholic beverages.
The company feels alcohol simply has no place behind the wheel of a car.
Stuart MacFarlane, director of European operations replaced Hedrich and the company is in search of a permanent successor.
Anheuser Busch InBev was created in 2008 through the merger of two giants of the brewery, the Belgian-Brazilian InBev and US-based Anheuser-Busch. In 2014, the group recorded revenue of $47.06 billion or about 42.20 billion euros. (dpa)
Other news from the department people
