Mars Wins Record 19 Awards At Cannes Lions

17-Jul-2015 - France

Mars, Incorporated and its agencies picked up 19 awards at the annual Cannes Lions International Festival of Creativity – a record for Mars.

The International Festival of Creativity, known globally as Cannes Lions, is the world’s leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.

The 2015 awards recognized the creativity of several global Mars campaigns, including those supporting its Petcare, Wrigley and Chocolate business segments - such as PEDIGREE® New Zealand’s radio campaign “K9FM,” the first ever radio station just for dogs, and the SNICKERS® TV commercial “Brady Brunch,” which aired during the Super Bowl XLIX and starred movie actor Danny Trejo.

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The SNICKERS® “The Brady Bunch" commercial has also been nominated for a 2015 Emmy Award. The Emmy Awards recognize excellence in television and have shortlisted only six of the year’s best ads for an award. The 30–second commercial featuring one of America’s most loved families, first aired during February’s Super Bowl XLIX on NBC. Created by BBDO New York, the ad is part of the global, award-winning “You’re Not You When You’re Hungry” campaign, which showcases how people aren’t themselves when they’re hungry and stars Hollywood actor Danny Trejo.

Commenting on the awards, Mars, Incorporated Chief Marketing Officer Bruce McColl said: "Festivals such as Cannes, which celebrate creativity, are really linked to brand growth. So the recognition of our creative work in Cannes is testament to the creativity of Mars as a global business. We continue to challenge ourselves to ensure our campaigns remain engaging, insightful and of mutual benefit to us, our partners and our consumers.”

Mars, Incorporated Cannes Lions Wins

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