Top 5 reasons to choose a type of ice cream

21-Jul-2016 - Germany

Whether it tastes like creamy cookie dough or refreshing lemon, in summer delicious ice cream is tempting people everywhere. Of course: flavour is key when it comes to choosing a particular product. However, there is more consumers pay attention to when deciding whether to buy a certain ice cream, or not. Via comprehensive worldwide consumer surveys, the GNT Group, leading global provider of Colouring Foods, has gathered these top 5 aspects.

1 of 5: Ingredients

Ice cream may not be the healthiest choice – instead, it is aimed at indulgence. Yet, 45 per cent of consumers worldwide try to avoid ice cream containing artificial colours, sweeteners or preservatives. Nearly one third has already opted not to buy a particular type because it contained artificial colourings.

2 of 5: Information on package

People want to know at one glance what’s inside their ice cream. 66 per cent check ingredient labels before putting a product into their shopping baskets. More than one fifth even wishes for easy to understand ingredient information and clear nutrition facts on the front of their ice cream packaging.

3 of 5: Colour

We eat with our eyes! For one third of consumers worldwide the colour of ice cream is crucial for their purchase decision. And there’s a simple reason: our brain connects certain colours to certain flavours. In other words: the colour determines what we expect a product to taste and smell like.

4 of 5: Calories and fat

Even though ice cream is, of course, a sweet treat, only 12 per cent care about calories when choosing a particular type of ice cream. On the other hand, 44 per cent try to avoid fat.

5 of 5: Price

The price for ice cream is crucial for 53 per cent of consumers. But, cheap isn’t always good: producers can enhance customers’ brand preference by removing artificial and additive colours from their products. Especially parents usually buy the healthier option – regardless of the product price.