Viking Malt is Introducing Barbin – The First e-platform for Grain Trade Finland

01-Sep-2017 - Finland

Viking Malt, together with Cinia Solutions Oy and their German ERP supplier Point Informationsverarbeitung und Consulting GmbH, have built the first e-platform for grain trade in Finland. The platform is called Barbin and it will be taken into use gradually from the first of September to improve communication and automize the grain trade activities between farmers and Viking Malt.

With the Barbin e-platform, grain growing contracts and price fixations for current and coming crop years can be made electronically. The system also functions as a communication channel and transmits information on analysis results, intake planning and delivered volumes between grain purchasing and the contract farmers. The contract confirmations and grain price offers are directly sent to farmers’ mobile phones.

Through the introduction of these modern communication tools, Viking Malt streamlines the information flow with their contract farmers and becomes a forerunner of modern grain trade practices in Finland. The next step will be to introduce Barbin into the other Viking Malt countries. By digitalization of grain trade practices, Viking Malt aims to improve the efficiency of the Finnish malting barley supply chain and to be the most reliable and agile partner for the malting barley farmers also in the future.

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Viking Malt as a company

Viking Malt is the leading supplier of malt to breweries in Northern Europe and one of the global market leader in supplying special malts to breweries and distilleries.

Viking Malt is a Finnish private company, owned by Polttimo Oy (62,5%) and Lantmännen ek för (37,5 %), with headquarters in Lahti and operations in Finland, Sweden, Denmark, Poland and Lithuania. The Viking Malt Group turnover is around 220 MEUR and number of personnel is around 250.

Viking Malt home market is the Baltic Sea area, but having a strong foothold in the export market outside Europe, such as Asia, Latin America and Africa.

Cinia Group

Cinia Group makes the world smaller, smarter, and more secure with intelligent network, cloud, and software services. Strong expertise in mission-critical solution development is built on an uncompromised focus on robustness and reliability. Cyber security of ICT infrastructure is ensured by Cinia’s advanced cloud based operating environment that meets the needs of most demanding organizations. Thousands of kilometers of owned fiber optic trunk network along with the Cinia C-Lion1 submarine cable provide the shortest and fastest data highway from Central European network hubs to Northern Europe, which is both an ideal data center environment and a natural gateway to Asian and Eastern European markets.

https://www.yumda.com/en/news/1151941/viking-malt-is-introducing-barbin-the-first-e-platform-for-grain-trade-finland.html