Nestle wants to enter European market with Blue Bottle Coffee
The Californian coffee roaster and specialist retailer Blue Bottle Coffee, in which Nestlé acquired a majority stake just over a year ago, could soon enter the European market, according to a press report. As reported in the Financial Times on Monday, Nestlé manager Marco Settembri made a statement to this effect at the opening of the first Starbucks branch in Italy, in the former main post office building in Milan. Blue Bottle Coffee is now mainly active in the USA and Japan.
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The Nestlé Group, which includes the Nespresso and Nescafe brands, pays particular attention to the coffee business. Only last May, Nestlé and Starbucks signed an agreement for Nestlé to market all Starbucks consumer and catering products for USD 7.2 billion.
It is a long-term deal, Settembri continued. The Chinese market, where Starbucks opens a new coffee bar every 15 hours, is the focus of the agreement, said Nestlé's CEO for Europe, Middle East and North Africa /mk/ra/AWP/jha (dpa).
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