Greg Hughes named Beam Suntory's president, North America

21-Nov-2018 - USA

Beam Suntory announced the promotion of Greg Hughes to serve as President, North America effective January 1, 2019. Hughes, 49, is a veteran consumer products executive who is currently Beam Suntory’s General Manager for North America.

Hughes joined Beam Suntory in 2015 as General Manager, US before assuming his current position in 2017. Hughes has been a key leader in helping Beam Suntory achieve sustained share gains in the U.S. market. Under his leadership, the company’s business in Canada has gained market share since mid-2017, and the Mexico business established its company-owned sales organization earlier this year.

“Greg is ideally suited to lead our North America region,” said Matt Shattock, Chairman & CEO of Beam Suntory. “Since joining Beam Suntory, Greg has stepped up to every leadership challenge he has taken on, and he’s demonstrated a strong track record of performance. Greg brings strength in marketing, commercial and people leadership, and he has been a key leader in helping deliver sustained outperformance in the U.S., our largest global market.”

Hughes has more than 25 years of consumer packaged goods experience in management, marketing and commercial roles. Prior to Beam Suntory, Hughes served in roles of increasing responsibility at Procter & Gamble, Bel Brands USA and Kraft Foods, where he rose to the position of Vice President of Marketing for Kraft’s billion-dollar dressing and condiment portfolio. Hughes earned his MBA from the Kellogg School of Business at Northwestern University, and is a graduate of the University of Kansas.

Hughes will assume responsibility for the North America region from Albert Baladi, who last month was named the next President & CEO of Beam Suntory effective April 1, 2019. Baladi will remain Chief Operating Officer until that time.

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