SPECIAL.T and KUSMI TEA join forces to launch a new range of tea capsules

04-Mar-2019 - Switzerland

KUSMI tea and SPECIAL.T are delighted to announce the launch of a new range of jointly created tea capsules, bringing consumers the best tea, brewed to perfection.

As of March 2019, this new range will be available across Europe via special-t.comand kusmitea.com, and in KUSMI TEA boutiques in France, Belgium, Austria and Luxembourg, as well as in Nestlé shops in Switzerland. Consumers will also be able to purchase a SPECIAL.T tea machine from the same stores.

“We are pleased to launch the first tea capsules that combine KUSMI TEA’s ‘savoir faire’ with the tea expertise and patented technology of SPECIAL.T. We are confident that great innovation will ensure our growing success,” said Catherine Bailly, Business Headof SPECIAL.T.

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The two brands are bringing consumers four of KUSMI TEA’s most iconic blends:

Anastasia, the historical Earl Grey that blends black tea leaves with bergamot, lemon and subtle orange blossom notes.

White Anastasia, the daring and delicate Anastasia blend with a white tea base.

Imperial Label, a delicate green tea flavoured with orange and cinnamon.

Be Cool, an infusion of plants, liquorice and peppermint.

Consumers will now be able to enjoy the full flavour of KUSMI TEA’s blends, perfectly brewed and beautifully enhanced thanks to SPECIAL.T.

“Whether it is in loose tea format, tea bags or now in capsules, everyone will be able to enjoy KUSMI TEA in theirfavorite format. We are delighted about this partnership that will bring the best brewing system to the best tea,” said Sylvain Orebi, CEO of KUSMI TEA.

KUSMI TEA® has been drawing on French expertise to blend exceptional teas for the past 150 years, and has an extensive network of premium stores. SPECIAL.T by Nestlé boasts expertise in selecting and preserving quality teas, and uses proprietary patented brewing technology that is unique.

https://www.yumda.com/en/news/1159875/special-t-and-kusmi-tea-join-forces-to-launch-a-new-range-of-tea-capsules.html