Germans spent 8 billion euros on beer in 2018
On average, Germans spent around 100 euros (112 dollars) per capita last year buying beer and beer-based beverages in stores, according to a study by market research firm Nielsen published on Monday.
Photo by Gonzalo Remy on Unsplash
The sweltering summer of 2018 provided an end to a long-lasting drought for Germany's national drink, Nielsen beer market expert Marcus Strobel said.
Altogether, around 6.1 billion litres of beer and mixed beer drinks were sold last year, 2.9 per cent more than in the previous year.
Turnover increased by 7 per cent to 8 billion euros, as almost all well-known beer brands increased their prices last year.
While classic varieties such as pilsner and wheat beers faced increasing competition, non-alcoholic beers and beer-based mixed drinks became increasingly popular, according to the market researchers.(dpa)
Other news from the department business & finance
Get the food & beverage industry in your inbox
From now on, don't miss a thing: Our newsletter for the food & beverage sector brings you up to date every Tuesday and Thursday. The latest industry news, product highlights and innovations - compact and easy to understand in your inbox. Researched by us so you don't have to.
