EU fines AB Inbev for restricting cross-border beer sales
Photo by Christian Gertenbach on Unsplash
The EU's executive commission said Monday that the Belgium-based brewer is selling its popular Jupiler brand at lower prices to supermarkets and wholesalers in the neighboring Netherlands.
The commission, which polices anti-trust issues, says AB Inbev is trying to keep prices high in Belgium by stopping those Dutch outlets from exporting Jupiler back across the border more cheaply.
EU Competition Commissioner Margrethe Vestager says "attempts by dominant companies to carve up (Europe's) single market to maintain high prices are illegal."
She says Belgian consumers have been paying more for Jupiler "because of AB Inbev's deliberate strategy to restrict cross border sales." (dpa)
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