Dr. Oetker Brasil Ltda. successfully completes takeover of Mavalério

30-Jul-2019 - Germany

Dr. Oetker Brasil Ltda. has successfully completed the acquisition of Mavalério, Brazil's market leader in baking decor. The owner family and Dr. Oetker Brasil Ltda. signed corresponding contracts and now announced the conclusion of the transaction.

In Brazil and Latin America, Mavalério is one of the industry's largest baking decor companies with annual sales of 31,000 tonnes to over 7,000 customers. The company produces a wide range of cake decorations and baking mixes. Mavalério was founded in 1969 as a family business and has its headquarters in Itatiba near São Paulo, Brazil. In 1979 the three young Bettin brothers acquired the company, which is still managed by the first and second generation of the Bettin family.

"Brazilians love confectionery decor and this is an important step forward for Dr. Oetker in Brazil," explains Dr. Albert Christmann, Chairman of the Management Board of Dr. Oetker. "The Dr. Oetker brand has been successfully established in the desserts segment in Brazil for decades and we are pleased to be able to strengthen our market position there in the baked goods segment as well. As a pioneer, Mavalério sets market trends and uses its position as the market leader in the baking decor sector to offer Brazilian consumers cooking courses and recipes in addition to a variety of different flavours, colours, consistencies and shapes. With its motto of "being there in the sweetest moments of life", the company is a wonderful addition to our own brand and product range. With Mavalério, we have found a great family business with a remarkable entrepreneurial spirit and experienced and highly motivated people who carry the company's values to the outside world. By joining forces, we will further develop the company and its brands, strengthening our position in Brazil and Latin America."

The current CEO and shareholder Gino Bettin adds: "As a family business, we are proud to hand over our heritage to Dr. Oetker Brasil, who stands for integrity and quality. For years, we have been impressed by Dr. Oetker's unique corporate culture, diverse product portfolio, international presence, energy and drive. Dr. Oetker's strategic vision as well as our multinational positioning offer our employees the unique opportunity to develop further and at the same time maintain our entrepreneurial spirit. We look forward to Dr. Oetker Brasil's expansion in the Brazilian market and to the future growth of our Mavalério brand in the hands of the Oetker family.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

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