Hemp aromas and extracts

Bell Flavors & Fragrances EMEA presents natural product portfolio

11-Sep-2019 - Germany

Inspired by current consumer trends and market dynamics for hemp-based food and beverage products, Bell flavors & Fragrances EMEA presents its new product line focused on innovation and functionality for the development of authentic, natural market products. The new range of natural flavours and hemp extracts provides characteristic flavour profiles for different categories such as soft and alcoholic beverages, bakery and confectionery products and savoury products.

Taste solutions for authentic product innovations inspired by the hemp megatrend

The food and beverage industry is driven by the constant change in consumer demands for natural yet exciting product and taste variations. Hemp-based products are increasingly finding their way into the food and beverage sector: With the continuously increasing number of new product launches being advertised with a hemp leaf on the packaging, consumers' curiosity and willingness to experiment are being addressed.

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Against the background of the growing dynamics of hemp-based products, it is necessary for the industry to offer product innovations based on natural ingredients in order to reach new consumer groups. Bell Flavors & Fragrances therefore presents a range of natural flavours, natural hemp flavours with other natural flavours and extracts to provide inspiration for authentic, intense and tasteful additions to the range in line with the hemp megatrend. The range of natural flavours aims to reflect the characteristic herbaceous and floral taste profile of hemp. In addition, hemp extracts offer declaratory advantages for claims. The natural product portfolio of flavours and extracts also meets the requirements for clean labelling and thus meets the requirements for products with "better for you" attributes as well as premium articles. The new, authentic taste creations create unique profiles that appeal particularly to younger consumer groups, but still meet the health and wellness requirements as well as the superfood associations for hemp. Bell's hemp extracts and natural flavours give a unique profile to a variety of sweet and savoury applications such as beer and beer mixes, cider, spirits, soft drinks, pastries, confectionery, sauces such as ketchup and mayonnaise, flavoured oils and meat marinades.

Focus on regional product requirements

Bell operates internationally and has a global network that enables it to develop market-oriented product concepts. On the basis of extensive market research, dynamics as well as important trends and tastes that have a significant impact on the industry can be forecast. In addition to products created for the EMEA market, Bell offers other hemp flavours and extracts from its US portfolio. For the Canadian market, specific cannabis flavourings can be provided which replicate species-specific terpenes.

The Hype Around Hemp - Consumer Insights And Market Dynamics

The supply of hemp foods is favoured by three interacting influencing factors: The legalisation of the cultivation and processing of hemp in other countries, increasing investments that promote product innovation and growing consumer interest in the healthy nutritional profile of hemp. The current popularity of hemp results in particular from the growing consumer interest in plant and "free-from" products. In addition, hemp has gained in importance due to its nutritional-physiological composition: Due to the high content of omega-3 and omega-6 fatty acids as well as the easily digestible proteins, which contain all essential amino acids, hemp seeds are increasingly marketed as "superfood".

According to technavio's market data, the global market for hemp-based foods is expected to grow with a CAGR of 24% by 2022, making the hemp trend increasingly mainstream. New product launches are increasingly taking place in the snack categories, in particular energy bars, beverages, breakfast cereals and baked goods as well as sauces and seasonings. Germany, the USA, Great Britain, Canada and France have the highest number of hemp-based new products here. In this context, it is expected that a growing interest in CBD will drive future innovations in the food and beverage industry to meet the growing consumer demand for functional ingredients. However, the legal framework for CBDs still poses challenges for some markets.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

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