BrauBeviale 2019: "The Place To Be" for the international beverage industry

Hot discussions on key industry issues

15-Nov-2019 - Germany

The best atmosphere at the Nuremberg Exhibition Centre: From 12 to 14 November 2019, BrauBeviale was once again the linchpin for the international beverage industry. Around 40,000 trade visitors (2018: 40,882), including around 18,000 from abroad, travelled to this year's most important international capital goods fair for the beverage industry. The 1,088 exhibitors, 54 per cent international, provided information on the process chain of beverage production: high-quality raw materials, innovative technologies and components, efficient and sustainable packaging and creative marketing ideas. This year, too, the leading theme of the trade fair was "Sustainability of the beverage industry".

"The BrauBeviale, the mood barometer of the industry, defies the prophecies of doom from the economic wise men," sums up Andrea Kalrait, head of BrauBeviale, with satisfaction. "Numerous new contacts, both national and international, confirm business initiations and deals: Eating and drinking are always good." Exhibitors, visitors and partners expressed their complete satisfaction that the fair was indispensable for them and a fixture in the year. Current topics as well as important future topics were discussed and promoted at the fair.

Both the exhibitors and the visitors once again showed a high degree of internationality: 45 nations were represented on the exhibitor side, above all companies from Germany (504), Italy, China, Great Britain, the Czech Republic, Austria and Belgium. Around 40,000 trade visitors came from 138 countries, including Germany, Italy, the Czech Republic, Austria, Russia, Belgium, Switzerland, the Netherlands, France and Poland.

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Highly qualified, satisfied trade visitors

The exhibitors were highly satisfied with the discussions at their stands. This statement is confirmed by the survey results of an independent institute: Around 90 percent of trade visitors are involved in the investment decisions of their company. The trade visitors came from various sectors of the beverage industry: breweries, malt houses, companies producing or bottling water, soft drinks, juices and spirits, wine and sparkling wine cellars, dairies, marketing, trade and gastronomy. According to the survey, around 98 percent were satisfied with the trade fair offerings. As many as 97 percent of visitors plan to visit BrauBeviale again next year.

Supporting programme again with top marks

The industry's future topics were very well received in the supporting programme and were consistently well rated by the trade fair visitors. Two symposia started the day before the fair: at the Export Forum German Beverages, interested German beverage manufacturers exchanged views with export specialists and received specific market analyses and insights. The European MicroBrew Symposium of the Experimental and Educational Brewery in Berlin (VLB) is already established and this year again well received by international craft brewers and Brewpub operators.

The Forum BrauBeviale provided an open exchange of views and even highly controversial discussions - not least at the two Hot Topics on Stage: The topic "tap water vs. mineral water" as well as the deposit problem heated up the minds and were also discussed lively beyond the Forum. Lectures on other industry-relevant topics and top-class award ceremonies rounded off the programme.

Visitors to the trade fair were able to experience the diversity of the beverage world in the Craft Drinks Area: Independent tastings of beer, spirits and non-alcoholic beverages were again held at eight bars this year. There was also great interest in the smoky cellar beer "Kaminfeuer", the winner of the second Maisel & Friends and BrauBeviale hobby brewery competition.

After a successful start last year, small and micro breweries as well as home and hobby brewers were welcome again this year at the "Stammtisch der Branche". They found numerous suggestions and lively exchange in the theme pavilion brau@home including an area for show-brews as well as in specific, interesting impulse lectures in the Speakers' Corner.

European Beer Star 2019: Consumers' Favorite

2,483 beers submitted from 47 countries in 67 categories - that was the European Beer Star 2019. 145 members of an international jury had two days in advance to select the winners in gold, silver and bronze at one of the most important international beer competitions. But more than 5,000 visitors to BrauBeviale also took the opportunity to play as a jury on the first day of the fair: They chose the Consumers' Favourite 2019 from the gold medal winners. The gold medal goes to the dark wheat buck "Augustus 8" of the brewery Riegele (Germany). Silver went to the Birra dell'Eremo brewery for its Traditional Belgian-Style Lambic, Geuze, and Fruit Geuze "Selva Sour" (Italy). The Belgian-Style Strong Blond Ale "Averbode Abdijbier" of Brouwerij L Huyghe (Belgium) finished third.

The list with all winners of the European Beer Star 2019 as well as the contact details of the breweries, photos and graphics can be found at www.european-beer-star.de

Don't miss it: BrauBeviale 2020: 10-12 November

Enter the date for BrauBeviale 2020 in your calendar now. We are looking forward to seeing you!

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

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