"State of Snacking TM Study: National Preferences and Global Trends

18-Nov-2019 - Germany

Snacks accompany us day after day and increasingly assume the role of classic meals. What's more, we perceive them as part of our culture and identity. What role does snacking play in our rapidly changing lifestyle, what motivates us to snack and how does it contribute to our well-being? Mondelez International explores these questions in the first global consumer study "State of Snacking". One year after the introduction of the company's international growth strategy "Snacking made right", the comprehensive report analyzes snacking behavior in 12 countries worldwide, including Germany. The global leader in snacking products focuses specifically on the needs of consumers.

Tradition and Nostalgia: What is your snacking ritual?

The State of Snacking TM study examines consumers' daily rituals and identifies global trends. A central result: food plays a major emotional role in people's lives. Thus, snacking can trigger nostalgia, say 62 percent of respondents, because they feel reminded of their childhood. For 64 percent of Germans it is important to consciously cultivate loved food rituals. This is because one's own snacking behaviour is perceived as creating an identity and as part of the culture typical of the country. A good half of Germans (52 percent) say that daily snack rituals help to preserve traditions. And the majority (74 percent) believe that such a small treat in between is simply a part of it.

Escape everyday life with snacks for a moment

A life without snacks? Possible - but not an option for a good half of all respondents. 49 percent say they can't imagine a life without refreshment in between. For six out of ten respondents, snacking is a welcome interruption to their daily lives. 63 percent of 18- to 38-year-olds even say that small, fast meals fit their lifestyle much better than a complete menu. The respondents select their snacks according to their feelings and needs: About three out of five Germans say that they fall back on them for their own welfare. The majority of respondents believe that snacks are just as important for their mental (70 percent) and emotional (64 percent) well-being as for their physical well-being.

A global premiere: the "State of Snacking TM" study

For "State of Snacking TM", the first comprehensive consumer survey on this topic, the market research institute The Harris Poll was commissioned by Mondelez International to investigate snacking behavior in 12 countries in Europe, North America, Latin America and Asia. 6,068 adults, including 503 in Germany, took part in the online study from 16 to 27 September 2019. The interviewees were Generation Z (18 to 22 years), Generation Y (23 to 38 years), Generation X (39 to 54 years), Baby Boomer (55 to 73 years) and Generation 75+. With this study, Mondelez International expands its snacking expertise and consumer research with another important, independent and meaningful analysis. The "Snacking Made Right" corporate strategy is designed to help respond to people's needs and always offer them the right snack at the right time.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

https://www.yumda.com/en/news/1163740/state-of-snacking-tm-study-national-preferences-and-global-trends.html