PepsiCo Launches Second North America Greenhouse Program
Up to 10 start-ups will receive $20,000 in grant funding and mentorship
PepsiCo today announced the launch of its second PepsiCo Greenhouse program in North America, an innovation initiative designed to support emerging entrepreneurs and brands in the food and beverage industry. The 2020 program seeks to collaborate with purpose-driven brands at the forefront of transformative trends that are changing the way consumers eat and drink.

Photo by Daniel Hjalmarsson on Unsplash
"As part of our vision to be the 'Global Leader in Convenient Foods and Beverages by Winning with Purpose,' we are integrating purpose into the core of our business and our brands," said Jim Andrew, PepsiCo Executive Vice President, Corporate Strategy and Chief Venturing Officer. "Since its inception, the PepsiCo Greenhouse has been a great source of ideation, talent development and agility, while also providing an opportunity to collaborate with like-minded, mission-driven entrepreneurs as they develop and scale their innovative ideas that look to improve the way we shop and eat, offer new choices to consumers and solve the needs of our communities."
Issuing an open call today through January 6, 2020, PepsiCo is seeking 10 start-ups based in the U.S. or Canada whose businesses or brands integrate purpose into their offering, meeting the needs of current and future consumers, communities and/or our planet. The selected start-ups are granted $20,000 in funding and will participate in a six-month business optimization program designed to accelerate growth. The program includes personalized mentorship with experts across PepsiCo functions and from some of its leading and emerging brands, such as Stacy's, IMAG!NE and KeVita, to help address critical early-stage business operations like strategic planning, corporate structuring and fundraising. Guidance on brand optimization, product development, supply chain management, customer acquisition and distribution will also be provided.
At the end of the program, one start-up will be awarded an additional $100,000 in funding to continue its expansion, and an opportunity to continue partnering with PepsiCo to further their growth.
PepsiCo first launched its Greenhouse program in Europe in 2017 and expanded the program to North America in the fall of 2018, awarding Austin, Texas-based Hapi Drinks, a sugar-free kids drinks company founded with the mission to fight childhood obesity, as the winning brand. Collectively, the 10 participating companies in the inaugural North America class grew average revenues of 200 percent through the six-month duration of the program, with other successes including the launch of new product lines and digital campaigns that have driven sales and new customer acquisitions.
For applicant information and additional detail on this year's PepsiCo Greenhouse program, please visit www.greenhouseaccelerator.com.
Most read news
Topics
Organizations
Other news from the department business & finance
These products might interest you

HUMIPLATE by ACARYON
Get new insights on the health promoting properties of your product(s)
Customized Studies – Tailored to Your Needs

Product development by IPC Process Center
Top! Granules and pellets - tailor-made, developed and produced for you
Feasibility study, production readiness, ready-to-sell product - all from a single source

Get the food & beverage industry in your inbox
By submitting this form you agree that LUMITOS AG will send you the newsletter(s) selected above by email. Your data will not be passed on to third parties. Your data will be stored and processed in accordance with our data protection regulations. LUMITOS may contact you by email for the purpose of advertising or market and opinion surveys. You can revoke your consent at any time without giving reasons to LUMITOS AG, Ernst-Augustin-Str. 2, 12489 Berlin, Germany or by e-mail at revoke@lumitos.com with effect for the future. In addition, each email contains a link to unsubscribe from the corresponding newsletter.
Most read news
More news from our other portals
Something is happening in the food & beverage industry ...
This is what true pioneering spirit looks like: Plenty of innovative start-ups are bringing fresh ideas, lifeblood and entrepreneurial spirit to change tomorrow's world for the better. Immerse yourself in the world of these young companies and take the opportunity to get in touch with the founders.
Last viewed contents
EFSA and BfR to work jointly on global food safety tools
China's trading partners alarmed by food import controls

Lactose-free dairy innovation to be driven by gut health

Stress management: Opportunities for dairy to play a role
Hormel Foods CEO Highlights Strategy For Targeted Growth

Get off to a healthy and fit start: with fish and seafood - Heroes of a high-protein diet

Dispute 100 years ago: Who put the stick in the ice first? - A drink forgotten on a cold night supposedly leads to the birth of the popsicle.

FachPack 2019: Focus on “environmentally friendly packaging”

Ferrero Group's progress towards its sustainability goals - Steps in the right direction

No Coke, no Pepsi: Bottlers leave Mexican city hit by crime

Bürkert lays symbolic foundation stone for new buildings - investment sum of around 30 million euros
