PHW Group is one of the 50 Sustainability & Climate Leaders worldwide

International recognition of the commitment to sustainability

10-Dec-2020 - Germany

Due to its commitment to sustainability, the PHW Group has been included in the list of the "50 Sustainability & Climate Leaders". This is a worldwide initiative that was launched with the support of the United Nations, the media company Bloomberg and the TBD Media Group. The aim is to provide a platform for companies that operate in a particularly sustainable manner to present their strategies, ideas and progress in improving climate change to a broad public. The PHW Group, which has developed into a supplier of high-quality protein products, is the only company from the meat industry that is among the "50 Sustainability & Climate Leaders". "Sustainability is an attitude that must permeate all corporate activities and be part of economically viable strategies for the future. This thinking has been firmly anchored in our structures for decades. In 2009, for example, we established a Sustainability Council and our locations now have their own sustainability teams. In addition, there is also our strategic transformation from a pure supplier of high-quality poultry products to a supplier of high-quality protein products. We have driven this process forward substantially over the past three years with great commitment. We do not see the development of our alternative protein business and thus the plant-based sector as a threat, but rather as an opportunity to develop two supposedly competing business areas side by side," explains Peter Wesjohann, Chairman of the Board of Directors of the PHW Group. "With far-reaching measures we are making our contribution to the United Nations' goals for sustainable development. This award is a great appreciation for us as a family business, which we are very pleased about and which motivates us to continue resolutely on our path towards greater sustainability and climate protection".

Supplier of high-quality protein products

Growth through diversity - that is what the PHW Group stands for. The core business of the family-owned company, now in its third generation of management, is the production and marketing of high-quality poultry specialities. Since 2017, the company has gone one step further and created the business field of alternative protein sources. "We want to make the future of nutrition as diverse and sustainable as possible and establish ourselves as a supplier of high-quality protein products - regardless of whether animal or vegetable protein is involved. This means that we see the growth of the plant-based food sector not as a threat to our existing business, but as an opportunity," says Peter Wesjohann. "By 2050, current estimates suggest that there will be around ten billion people on Earth. The demand for protein will grow strongly. It is clear that we will not be able to meet the additional demand solely on the basis of existing meat production. Our goal is to offer the latest generation of plant-based products to an evolving society that is opting for a complete or partial plant-based diet for sustainable, animal welfare, health or social reasons."

Climate Neutral Lighthouse Projects

At the core of sustainability efforts is currently climate-neutral management. The company reached a green milestone right at the beginning of this year: since 2020 the family business has been producing 100 percent climate neutrally at its six German WIESENHOF locations, all of which are certified according to the ZNU standard "Sustainable Management". "When we decided to take part in the 'ZNU goes Zero' initiative, it was clear to us that we wanted to immediately operate 100 percent climate neutrally. That's why we decided not to implement a step-by-step compensation scheme, which would have been easier to implement", explains Katrin Metschies, Head of Sustainability Management in the PHW Group. The company has now taken a further significant step: Since the beginning of December, the PHW Group has been offering all unseasoned WIESENHOF chicken and turkey products in food retailing on a climate-neutral basis. The company is starting with the self-service packaged fresh range. The medium-term goal is to make all WIESENHOF brand products climate neutral. In addition, in the long term the company wants to expand the number of climate-neutral products across the entire portfolio of PHW brands. In addition, the PHW Group was the first and so far only company in the poultry sector to determine its carbon footprint for chicken meat across the entire production chain as early as 2008, thus playing a pioneering role. To date, the PHW Group has collected its total CO2 footprint six times. This data forms the optimal basis for targeted measures, which can, for example, contribute to the conservation of resources and CO2 reduction and be continuously improved.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

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