Tönnies expands in the veggie market
The Tönnies Group is also continuing its growth course in the market for vegetarian and vegan meat substitute products. The company is now bundling its activities in this segment with the consumer brands "es schmeckt", "Vevia" and "Gutfried veggie" in an independent business unit of Vevia 4 You GmbH & Co KG and independent production plant in Böklund.
Tönnies
"Last year, we set up our own plant for vegetarian and vegan products at our headquarters in Böklund," reports Maximilian Tönnies. "We are now expanding this capacity further and doubling the production area, as consumer demand and confidence in the products are growing sustainably."
"The interest in vegetarian and vegan products has been growing for years," explains Vevia 4 You's managing director, Iris Heckmann. "We especially want to offer young families and singles in an age group between 16 and 45 a tasty product that meets high food safety standards." In GfK's latest assessment of purchasing behavior, the focus is on health orientation and sustainability. This is also reflected in the average annual sales change of 8% in the veggie sector over the years 2015 to 2019. In Q1 2020, the volume of certain meat substitutes increased by 37% year-on-year from just under 14.7 thousand tonnes to just over 20 thousand tonnes.
"In order to further strengthen the trust of end consumers in our products and to act beyond the current guidelines, we are setting new standards," Maximilian Tönnies is convinced. The modern production facilities at the Böklund site make it possible to meet the strict legal requirements of food law, so that the company guarantees separate goods receipt, order picking and independent materials management. "We do not see the production of vegetarian and vegan foods as competition to our meat products, but as an independent market segment and an excellent addition to our already very broad product portfolio," emphasises Maximilian Tönnies. "It was important to us to now take the next step of an independent, separate production under the highest hygienic requirements. This is part of our sustainability agenda t30, with which we are sustainably developing the entire group of companies."
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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Topic world Food safety
Food safety is at the heart of the food and beverage industry. It ensures that the food we eat every day is not only nutritious, but also free of harmful contaminants. From field to plate, the industry monitors and regulates every step of the process with strict quality controls, advanced testing methods and continuous research.
Topic world Food safety
Food safety is at the heart of the food and beverage industry. It ensures that the food we eat every day is not only nutritious, but also free of harmful contaminants. From field to plate, the industry monitors and regulates every step of the process with strict quality controls, advanced testing methods and continuous research.
