"Breeding success with a new vegan chicken breed" - The Green Mountain makes it happen!

10-Sep-2021 - Switzerland

First raw chicken breast as a true source of protein - Perfect combination of good bite and unique taste.

Fancy some meat? It's also possible with vegetables! Appearance, aroma, taste, fibres, bite - simply great. With the new vegan chicken breast, "The Green Mountain" ignites an absolute specialty in the big vegan world. Chicken taste as it should be. "The Green Mountain" has succeeded in creating the perfect combination of good bite and unique taste. The new chicken breast conquers customers in flight and causes many question marks among the vegan-munch skeptics.

Perfect and unique

In "The Green Mountain" manufactory in Graubünden, the product developers also placed the greatest emphasis on quality, taste and ease of preparation in this new development step. Quasi a journey to the roots of good plant-based taste. A lot of passion and also a portion of stubbornness belong to "The Green Mountain" refiners. The chicken breast is therefore a true source of protein, rich in vitamin B 12 and impresses above all with its pleasant bite, is soft and juicy. Versatile, like real chicken and a delicious base for flexitarian cuisine with a convincing taste. It perfectly complements the existing "The Green Mountain" successful range. "The new Plant-Based Chicken Breast is a special masterpiece. With our raw chicken, we are definitely uniquely well on the way," emphasizes the head of "The Green Mountain", Werner Ott.

Mission "The Green Mountain

"The Green Mountain" brings people together by making food for everyone. More and more people are reducing their meat and sausage consumption, even though they actually like the hearty taste. For these people, "The Green Mountain" meat-free products are a welcome alternative. With the nice side effect that they also contain less fat and saturated fat than comparable meat products. "We're not trying to coerce anyone into giving up meat or convert them to vegetarianism. Our mission is different: We want to offer people meat-free alternatives that also taste good to meat lovers. This is where our great competence lies. The numbers speak for themselves: the courage to launch "The Green Mountain" at the end of 2018 has paid off. Consumers are rewarding us for our innovative strength, with which we are constantly developing our range and quickly adapting it to their wishes," explains Werner Ott.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

https://www.yumda.com/en/news/1172653/breeding-success-with-a-new-vegan-chicken-breed-the-green-mountain-makes-it-happen.html