Kraft Heinz Enters Into Agreement to Acquire Brazilian Food Company Hemmer
Addition of more than 250 meal-enhancing products expected to accelerate Taste Elevation strategy in Brazil, a priority market for Kraft Heinz
The Kraft Heinz Company announced that it has entered into an agreement to acquire Companhia Hemmer Indústria e Comércio (“Hemmer”), a Brazilian company focused on condiments and sauces.
Photo by Victoria Shes on Unsplash
The acquisition of Hemmer – a 106-year-old company headquartered in Blumenau, Santa Catarina – is designed to expand consumers’ taste options in Brazil, while supporting Kraft Heinz’s strategy of growing its International Taste Elevation product platform and its presence in emerging markets. The completion of this transaction is subject to regulatory approvals by CADE (Brazil’s Administrative Council for Economic Defense).
“This acquisition offers us a valuable opportunity to accelerate our international growth strategy centered around Taste Elevation – our portfolio of high-quality products that enhance the taste of food,” said Rafael Oliveira, International Zone President at Kraft Heinz. “Hemmer is a legendary company in Brazil, growing net sales significantly, and will bring a delicious and diverse portfolio of products to Kraft Heinz.”
The combination aims to accelerate the growth of both companies, expanding Kraft Heinz’s presence in Brazil and leveraging its already successful expansion in condiments and sauces. Hemmer will benefit from Kraft Heinz’s distribution network and go-to-market model, including the growing foodservice channel in Brazil.
“In the last few years, Hemmer has been further strengthening itself as a food company synonymous with flavor, quality, and portfolio variety. We are extremely honored by this potential acquisition and the entire expansion potential this negotiation offers by continuing our family history in the region,” said Christian Luef, Hemmer CEO.
Rothschild & Co is acting as the exclusive financial advisor for Kraft Heinz and Madrona Law as the legal advisor to Kraft Heinz for this potential transaction. Pabst & Hadlich Advogados Associados are acting as exclusive advisors to the selling shareholders and Hemmer.
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