Coca-Cola brings the World Cup to Berlin

22-Sep-2022 - Germany

elden opportunity: On October 2 and 3, the original FIFA World CupTM trophy comes to Germany and is received by Bastian Schweinsteiger.

Who wouldn't want to finally have it in their pocket: the 5th World Cup victory. With the FIFA World CupTM Trophy Tour, Coca-Cola Germany is offering a first taste and will fly the highly coveted Original FIFA World CupTM Trophy to the capital on October 2 and 3, 2022.

The Original FIFA World CupTM Cup is currently on a world tour through the 51 participating countries of the FIFA World CupTM. On October 2, the unique, solid gold Original FIFA World CupTM trophy will land at Berlin Airport for a two-day stopover in Berlin. There, World Champion Bastian Schweinsteiger and other high-profile guests will receive it in Germany for the first time in four years.

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This will be duly celebrated: On the evening of October 2, Coca-Cola and FIFA roll out the red carpet for the exclusive Trophy Night. More than 100 guests from the Berlin "media crowd" will share their passion for the sport and experience unforgettable moments - including musical highlights and the opportunity to admire the "guest of honor" up close.

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"Finally holding the original FIFA World CupTM trophy in my hands and being able to share the experience with the fans was one of the highlights of my soccer career," said world champion Bastian Schweinsteiger. "I'm looking forward to reminiscing with the fans in October, but also looking forward together and anticipating our shared dream of the next victory. Guys, bring the trophy back to Germany!"

Dreaming together is a big part of the FIFA World CupTM Trophy Tour. Although only a small group of people, such as world champions and heads of state, are allowed to touch the trophy. However, on German Unity Day, soccer fans in Berlin will get the rare chance to get up close to the original FIFA World CupTM Trophy and one of sports' greatest idols, capturing the event in photographs.

"We are excited to bring the iconic Original FIFA World CupTM Trophy to Berlin," said Alina Enache, Frontline Activation Marketing Director at Coca-Cola GmbH. "For thousands, the FIFA World CupTM Trophy Tour by Coca-Cola will be a once-in-a-lifetime opportunity to experience soccer's most iconic symbol and share their passion for the sport. We are especially excited to be hosted in the capital and celebrate the magical moment of the trophy with visitors."

Longstanding partnership for the ultimate fan experience

The Coca-Cola Company and FIFA share a long-standing partnership - in 1976, they made history by signing the first sponsorship agreement between a company and an international sports federation. Since 2006, the Original FIFA World CupTM trophy has toured the world with Coca-Cola ahead of World Cups, celebrating the spirit of soccer around the world and sharing unique experiences with fans.

Worldwide enthusiasm

The FIFA World CupTMTrophy Tour by Coca-Cola kicked off in Dubai in May and has toured 19 countries and territories so far, including Kenya, Cambodia, Kuwait, Pakistan and Lebanon. The second phase of the tour begins Aug. 19 in Zurich and will stop in qualifying countries for the 2022 FIFA World CupTM, including Mexico, Canada, France, England, the United States, Australia and Japan. Over the course of 2022, the Original FIFA World CupTM Trophy will travel to 51 countries and territories, bringing Coca-Cola and FIFA one step closer to the goal of visiting all 211 FIFA member associations by 2030.

"The first phase of the FIFA World CupTMTrophy Tour by Coca-Cola has been a fantastic success, engaging the general public in both established and emerging markets of soccer with the magic of the world's biggest soccer event," sums up Colin Smith, FIFA COO, FIFA World Cup. "With the first visit to all qualifying countries, the FIFA World CupTM Trophy Tour by Coca-Cola will continue to gain momentum and give fans of all ages a taste of the soccer festival to come."

This year's FIFA World CupTM Trophy Tour by Coca-Cola is the most sustainable journey yet. For the first time, consumer activities will be conducted digitally first, reducing waste and minimizing the use of water, energy, materials and other resources at every stop on the tour.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

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