Warsteiner Group becomes strategic partner of the Irish Rye River Brewing Company
Warsteiner Group acquires minority stake in Irish brewery
Berthold Linn/ DIE WOLFF Werbeagentur
"With our strategic investment in Rye River Brewing Company, we are pursuing common long-term goals. These include, for example, the international marketing of our portfolios, which will now also take place in Ireland, but also the expansion of production capacities at the brewery site in Celbridge," says Helmut Hörz, CEO & CFO and Chairman of the Management Board of the Warsteiner Group. "At the same time, the partnership allows us to further round off our diverse product range for the trade and gastronomy. It thus brings us one step closer to our goal of covering all consumer taste profiles."
This sentiment is shared by Tom Cronin, founder and CEO of Rye River Brewing Company: "With Warsteiner's support, we have the opportunity to put a stronger focus on European and international markets and meet the growing demand for specialty beers such as stout, lager, Irish ale and IPA abroad." In order to always coordinate closely on measures and goals, Helmut Hörz is now also a member of the Irish brewery's Board of Directors.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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