Clubs Cracker becomes more sustainable

21-Feb-2023 - Germany

New recipe, optimized packaging for better recyclability, less plastic and more transparency through Nutri-Score and Responsibility Icons: Clubs Cracker from Lorenz launches into 2023 with a new, modern product appearance.

Lorenz is responding to the desire of many consumers for snack products that meet modern nutritional standards, are more sustainable and offer transparent product information with the product relaunch of its classic snack Clubs Cracker, which was called Party Clubs before the relaunch. The oven-baked and finely salted Clubs Cracker will be presented in a new, fresh look on snack shelves from February. In the new edition, the recipe of the crackers, which are known for their crispy, tender texture, has been optimized, especially with regard to the salt content. Lorenz is thus realizing its ambitions in the Consumer Health & Nutrition sector to reduce the salt content of its products over the next few years, among other things.

The new edition of the Club Cracker also puts into practice the snack manufacturer's "less plastic" goal in the area of packaging: The film used for the stand-up pouch is now highly recyclable, and the plastic-saving goal has been achieved through an optimized pouch format. This material-saving measure alone can thus save 10.5 tons of packaging material per year.

In terms of product design, Lorenz follows its self-imposed claim to provide more transparency about the ingredients at the sales shelf. The highly visible Nutri-Score label on the front of the packaging now provides information about the nutritional profile of the popular crackers at a glance, and Lorenz supports responsible consumption with additional icons that refer to the recyclable packaging and the recipe without added flavor enhancers. With the "Oft Länger Gut" label on the back of the packaging, Lorenz also helps to counteract food waste.

The Lorenz Clubs crackers in the new design are being gradually changed over and are now available nationwide in stores under the same item number.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

https://www.yumda.com/en/news/1179600/clubs-cracker-becomes-more-sustainable.html