HEINEKEN successfully completes acquisition of Distell and Namibia Breweries to create HEINEKEN Beverages
Heineken
The combined businesses will be known as ‘HEINEKEN Beverages’ – the rebranding reflects the new company’s multi-category portfolio and commitment to deliver high-quality beverages to consumers across the continent.
HEINEKEN’s CEO and Chairman of the Executive Board Dolf van den Brink said: “We are delighted to welcome over 5,400 talented employees of Distell and Namibia Breweries into HEINEKEN and look forward to adding more than €1 billion in net revenue and €150 million operating profit to our African footprint. By combining the strengths of all three entities, we can leverage our expertise and resources to foster growth, create jobs, and contribute to the overall economic development of the region.”
Following agreement with the Competition Authorities in South Africa, HEINEKEN Beverages will now move ahead with a significant public interest package which is a vote of confidence in the South African economy, and includes[1]:
- An ambitious investment plan of more than €500m over five years.
- Investing more than €250m towards the construction of a new brewery and maltery.
- Establishing a €20m supplier development fund and contributing €10m towards a localisation and growth fund in South Africa over five years.
- Creating an Innovation and Research & Development (R&D) hub for the region.
- Implementing a ‘Tavern Transformation’ programme which will support around 1,000 tavern owners to become licensed, sustainable local enterpris
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