Trending ingredients: Ginseng
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According to research in the Mintel Reports China, Functional Drinks, 2022, over 70% of respondents said they had and would continue to drink functional drinks with energy-supplement-related claims, more than other claims.
Among New Launches in Mintel GNPD, in the past three years (January 2020 – December 2022), the number of new food and drink products containing ginseng in China has grown by 193.3%. While US has traditionally been the market with the most product innovations, its share of new products has started to decline; new products from Thailand, China and Norway leading the growth of innovation in related categories.
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