Alpirsbacher increases sales and turnover

Beer volumes up 6.1 percent, sales up 15 percent

05-Sep-2023 - Germany

Alpirsbacher Klosterbrauerei Glauner GmbH performed well in 2022 in a market environment that remained difficult and outperformed the market as a whole. While beer sales rose by 2.7 percent nationwide and by 5.3 percent in Baden-Württemberg, Alpirsbacher recorded a 6.1 percent increase in beer sales compared to the previous year. The brewery's net sales grew disproportionately by 15 percent due to price adjustments and higher draft beer sales.

With the easing of Corona restrictions and the return of event and hospitality business in the summer of 2022, sales have been positive, as expected. "Due to the return of gastronomy as well as event sales, we recorded strong growth in the draft beer business," sums up Carl Glauner, owner and one of the two managing directors of Alpirsbacher Klosterbräu. Bottled beer sales, on the other hand, had declined slightly. "Due to a shift in consumption to the catering trade, our bottled beer business in the retail trade declined somewhat, but was still above the figure for 2019, i.e. before the pandemic," Glauner explains.

Alpirsbacher Klosterbräu's export business also developed positively in 2022. In particular, the neighboring European markets in France and Italy recorded good sales growth. The brewery was able to make gains again in non-alcoholic beverages under the Sinalco brand as well as its own Klostergarten brand, recording significant growth thanks to the revived catering and event business.

Alpirsbacher Brauerei considers itself well positioned for the future. "Well-positioned regional brands like Alpirsbacher offer consumers a firm anchor point even in turbulent times and convey a sense of belonging," says Managing Director Markus Schlör. "This also creates opportunities for Alpirsbacher Klosterbräu to create positive experiences for consumers in times of crisis," says Schlör- In addition, he adds, domestic tourism in the Black Forest still offers development potential, which in turn could contribute to a further increase in sales.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

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