iglo takes the inner habitual animal by the hand for Veganuary 2024
Plant-based nutrition remains a mega-trend, but many consumers are hesitant to embrace it
There's always something to discover - especially in the new year! Many people often fall back on the tried and tested in everyday life and cling to cherished eating habits. For "Veganuary", the month of action for plant-based nutrition in January, iglo is taking this inner creature of habit, which scores with reliability and routines, by the hand and embarking on a new culinary adventure. The plant-based product world is incredibly diverse and invites you to discover, try out and enjoy.
From a creature of habit to a tasting animal
Everyone knows that inner creature of habit that prefers to stick to routines and the tried and tested. When it comes to food, this often means that we end up eating the same thing every week. Yet there are so many exciting culinary unknowns waiting to be discovered. According to scientist Bas Verplanken, between 30 and 50 percent of our daily actions are determined by habits.[1] To motivate consumers to add more plant-based variety to their shopping carts and break old habits, we need inspiration, curiosity, fun and an exciting, plant-based offering that will win them over at first bite. This turns a creature of habit into a real tasting animal.
Plant-based nutrition remains a mega trend, but many consumers are hesitant to try it
iglo wants to take the inner creature of habit by the hand with curiosity and fun. As part of the Veganuary, iglo is introducing the habitual animal as a companion to the "Greeny" dinosaur. The so-called veganosaurus takes on the role of a curious explorer and shows how much fun you can have with plant-based products without pointing a finger. The two inspire with tips, tricks and recipes from the iglo product portfolio of Green Cuisine and VEGGIE LOVE.
iglo wants to bring plant-based nutrition from the bench to the mainstream
The world of plant-based products is diverse, colorful - and often underestimated. The term "substitute" is often used in connection with individual plant-based products as an alternative to animal ingredients, but does not do justice to the diverse, plant-based product portfolio. Originals instead of substitutes - from the substitute bench to the regular place. Plant-based products are wholesome, high-quality and tasty foods that are fun to eat and promote a climate-friendly diet.
In addition to products made from plant-based proteins, this also includes a wide range of vegetables. The company's aim is to show that it is possible to act without debates about giving up or bans. With an emotional narrative around the inner habitual animal, iglo wants to arouse curiosity for previously unknown plant-based food offerings and, in particular, focus on the joy of eating. Because when it comes to food, there is always something new to discover!
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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