Ham Spicker now only vegan

Rügenwalder Mühle makes even more room for plant-based products

19-Jan-2024

The German pioneer in vegetarian and vegan meat and sausage alternatives is continuing the course it started in 2014 and focusing even more strongly on its plant-based range. The family business is taking a further step in this direction.

The proportion of plant-based products in the Rügenwalder Mühle range continues to grow. In addition to 23 classic meat and sausage products, the company now offers almost 50 vegan and vegetarian products. This development is also reflected in the production capacities.

The company has therefore decided to discontinue the classic Schinken Spicker at the end of 2023 in order to give its vegan and vegetarian products even more space. For all fans of the Schinken Spicker, the popular vegan varieties Mortadella, Grilled Vegetables, Chives, Colorful Peppers and Colorful Pepper will continue to be available.

"This shift in the range is not an effect that we are only seeing now in the current Veganuary, but a long-term development," explains Michael Hähnel, CEO of Rügenwalder Mühle. "For years, the proportion of our range has been shifting towards plant-based products. We want to actively continue on this course. Last year alone, we successfully launched almost 20 new products on the market. That's why we're not afraid to discontinue a successful classic like the Schinken Spicker in order to create even more space for plant-based products on our systems."

The discontinuation of the Schinken Spicker will free up production capacity, which will be used for the Vegan Hauchschnitt in the future. As one of Rügenwalder Mühle's newest products, this is already very popular with consumers. This potential is to be further expanded.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

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