Calvin Klein parody: BRLO strips bare and gives Berlin's answer to Jeremy Allen White

26-Jan-2024

BRLO GmbH

When underwear advertising makes sex symbols and a red sofa becomes a trendy topic in New York City, the internet turns upside down - recently proven by Calvin Klein and the new surprise ad hit with series star Jeremy Allen White. The ad exaggerates and pokes fun at itself, but doesn't actually ask any questions. The young Berlin brewery BRLO now provides answers, authentically and in true Berlin style. And even more surprising than the original commercial already is. Edgy capital city attitude meets glossy fashion images and shows in the humorous juxtaposition that in the end it's all about one thing: feeling good in your own body, NAKED as you are.

Calvin Klein has been using stars and starlets to skillfully showcase its underwear and shirts since the 90s. In 2024, the brand launched with the popular actor Jeremy Allen White in the "little white dress" above the rooftops of New York City - and landed an absolute surprise hit with the simplicity and irony of the commercial. The BRLO brewery is now going one better and breaking with the beauty ideals of the advertising world. In keeping with Klein's aesthetic, but with even more surprise, even more nudity and a good dose of self-confidence (for all bodies), the Berliners deliver a commercial that not only comments on the original with a wink, but also picks up on the zeitgeist of "being normal".

In the film, it's not two percent body fat in unattainable perfection that wanders across the rooftops of the big apple, but an authentic character - with charisma, skin and lots and lots of hair - in a Berlin setting. "Although our protagonist also ends up on a red sofa, he actually has something to do there," says Katharina Kurz, founder of BRLO. "In our answer to 'Jeremy in Boxer Briefs', our model gets to enjoy our NAKED non-alcoholic beer at the end - against the most beautiful backdrop we can imagine: Berlin." In contrast to the high-fashion original, the focus is therefore not on the knickers - which the Berlin model has got rid of anyway - but on the moment of pleasure with NAKED. At least the beer in question still covers the "double" to such an extent that the FSK is not called into action and the "Berlin Attitude" is still conveyed.

Let's get NAKED - BRLO stands for real enjoyment
NAKED not only provides naked facts in the video, but also conveys an insight from the parody: a real beer can, indeed may, be without alcohol, just as a body may be as it is, regardless of gender, color, size or shape - because they are all beautiful! Here, as in all its products, BRLO conveys the Berlin attitude that allows everyone to be who they are. And yet: "Sex sells", BRLO understands that. But "sexy" is so much more than just beautiful, and NAKED is so much more than just beer. You can always drink NAKED - in the morning, at lunchtime, in the evening. During Lent and at office meetings. On red sofas and on the train. Everywhere and always, because hops combined with malt and honey notes give this beer the full flavor that makes for true enjoyment.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

https://www.yumda.com/en/news/1182572/calvin-klein-parody-brlo-strips-bare-and-gives-berlin-s-answer-to-jeremy-allen-white.html