Eckes-Granini further expands important out-of-home business segment
Market share gains and double-digit sales growth in 2023
In 2023, Eckes-Granini Germany further intensified customer support in the food service, hotel and on-the-go consumption segment with numerous new appointments at regional sales manager level in order to provide its customers with even more targeted support for the current challenges in the industry. This has paid off: the family business was able to gain market share last year and recorded double-digit sales growth in the out-of-home market. "We want to accelerate the expansion of this strategically important business segment in 2024 and drive the development of new growth areas through innovations and customized gastronomic concepts," says Christian Gösmann, Sales Director Out-of-Home at Eckes-Granini Germany.
Marcus Böhrer joins granini's Out-of-Home team
Restaurateurs throughout Germany rely on the high-quality products and many years of experience of the granini team. The path taken in the previous year with targeted new hires from the industry who bring a high degree of passion for the food service industry and outstanding expertise will be continued in 2024. Marcus Böhrer joined the team as Head of National Key Account Management Out-of-Home on January 1, 2024. He can look back on twenty years of successful sales experience with well-known FMCG companies and will work with the granini team to drive forward strategic market development and customer support.
Demand-oriented and versatile product portfolio
With trendy products and innovative flavors, the top brand granini serves a wide range of consumption occasions and delivers the perfect beverage for every occasion: whether ready-to-drink refreshment or single serve accompaniment, cocktail premix or serving system. "In an economic environment in which the food service industry is struggling with unprecedented challenges, we have positioned ourselves in such a way that we can perfectly support the industry with our experienced team and a needs-based product portfolio," explains Christian Gösmann.
This year, granini once again has some exceptional new products in store, such as the 0.33l MW Kirsch Schorle, and is also offering price alternatives for the bar area with a sharpened range in view of inflation. "In times of staff shortages, our granini cocktail premixes are also the ideal choice for professional bartenders thanks to their excellent handling and outstanding quality," adds Gösmann.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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