BRITA SE strengthens international expansion in North America by acquiring the innovative start-up LARQ, Inc.
BRITA SE has acquired the start-up LARQ, Inc. LARQ stands for a wide range of products for sustainable and healthy drinking water consumption originating in North America.
As a future-oriented medium-sized family business based in Taunusstein, Germany, BRITA SE sees this acquisition as a strategic milestone for the further expansion of the end consumer business, particularly in North America, but also worldwide.
Founded in the San Francisco Bay Area, LARQ has successfully developed and launched self-cleaning premium drinking bottles with UV-C cleaning, in particular the LARQ Bottle PureVis (2018). The current portfolio is complemented by the tabletop water filter, LARQ Pitcher PureVis, which features UV-C purification and app connectivity, as well as a range of innovative drinking bottles known for their award-winning design. With high-quality products in the lifestyle segment, LARQ - like BRITA SE - has set itself the goal of offering an alternative to water from disposable plastic bottles and thus actively contributing to environmental protection.
As a "digital native", LARQ now generates the majority of its business through direct online sales (direct-to-consumer). In addition, global sales in retail and with corporate customers have grown strongly recently and have contributed to the company's success. In the past financial year, turnover reached a mid double-digit million figure.
Markus Hankammer, CEO of the BRITA Group, emphasizes the strategic importance of the acquisition: "We see LARQ as a perfect addition for further expansion in North America and the growth of our eCommerce business as part of our global strategy "Shaping Sustainable Solutions". It is important for us to maintain the entrepreneurial spirit and strong growth momentum. Therefore, LARQ co-founder Justin Wang will continue to lead the company with his strong team."
LARQ, Inc. will remain an independent legal entity operating globally under the LARQ brand. The global LARQ team of 33 employees will oversee the integration and continue the brand's mission to establish excellent, sustainable drinking water solutions worldwide.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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