Mikado x Pedro Alonso: Popular snack brand collaborates with Spanish Netflix series star

23-Feb-2024

Mondelez

He's darn good-looking, smart and likeably self-deprecating. We're talking about the Spanish actor Pedro Alonso, who is very well known both internationally and in Germany. The Spanish actor recently teamed up with Mikado, the iconic brand known for its chocolate-covered sticks. This means: prime "airtime" for the popular snack brand! With two commercials broadcast online and on TV, Pedro Alonso plays the leading role and streams Mikado directly into the living rooms of his target group. 82% of consumers enjoy Mikado at home - as a welcome snack at work or while relaxing on the sofa streaming series together. Because Mikado is perfect for series evenings: an irresistible snack of fine cookie and wafer-thin chocolate that turns every scene into a unique experience.

Marketing x culture: Pedro Alonso is Mikado's perfect brand fit

With this cooperation, Mikado is continuing its cross-over marketing in the area of films and series. Mikado already entered into a partnership with the streaming provider Prime Video in 2023 and activated the younger target group in particular, including on the relevant social media platforms TikTok and Twitch.

With Alonso, Mikado is taking its high-reach marketing to the next level and impressing with a perfect brand fit. The series star stands for style and smartness, especially in his various series roles. The Mikado commercials deliberately play with this character to achieve the greatest possible awareness.

The first clip shows Alonso in his wardrobe on set, with the next shoot to follow in two hours' time. To escape the boredom, he devises an "escape plan" - with Mikado sticks that he arranges on the table. But before he knows it, he has eaten the irresistible Mikado sticks while thinking and planning. His plan is gone! The same principle in the second video: Alonso is sitting in his living room, the neighbor is loudly renovating next door. Alonso is annoyed, but remains cool. He develops a "crooked" plan - also with Mikado sticks, which he nibbles away with relish in the meantime. His plan is gone!

The 2024 campaign roadmap: maximum awareness on all channels

The video clips have been shown on TV and as online video advertising since 15.01.2024. In addition, attention-grabbing assets featuring Pedro Alonso will be played on all relevant social media channels. The "Mikado x Pedro Alonso" campaign runs until week 12.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

https://www.yumda.com/en/news/1182805/mikado-x-pedro-alonso-popular-snack-brand-collaborates-with-spanish-netflix-series-star.html