Returnable software provider Vytal Global announces groundbreaking partnership with PepsiCo
Vytal Global and PepsiCo, one of the world's leading food and beverage manufacturers, are joining forces to launch the first PepsiCo reusable cup with dual-tracking technology for sustainable customer loyalty and efficient logistics at this year's INTERNORGA. Vytal is also announcing its entry into the event industry, accompanied by several technological innovations at its stand.
Under the motto "MORE THAN A CUP", Vytal is presenting several reusable technology innovations at this year's INTERNORGA and is now also offering its digital reusable solutions in the event and entertainment sector.
A few weeks ago, the start-up underlined the seriousness of its move into the event market by founding its wholly-owned subsidiary Vytal Events & Entertainment Solutions. By equipping several event locations with reusable equipment as part of the Berlinale 2024, Vytal has already made a brilliant start to the year with its range of software solutions and logistics services.
"We are hitting a nerve in the industry with our range of smart technology combined with services from logistics to dishwashing. Organizers save costs, gain efficiency and transparency and open up exciting new opportunities in customer interaction," says Dr. Tim Breker, founder and Managing Director of Vytal.
In terms of technology, Vytal is increasingly focusing on convenience and innovating the entire value chain, from serving to return, to make processes simpler and more cost-efficient for restaurateurs and guests. In future, guests will not only be able to borrow reusable containers from Vytal via app, but also directly by credit or debit card using the new "Tap2Borrow" function. It will also be easier for canteen guests to borrow reusable containers - a cup dispenser makes it possible to provide reusable cups without any staff. The convenience offensive is rounded off by a smart take-back option that also requires no staff or further action from the guest: the borrowed containers are simply disposed of in one step and automatically booked out.
The biggest innovation, however, is definitely the Vytal Pepsi Cup - a smart reusable cup that not only makes reuse simple, but also extremely interactive. The Vytal Pepsi Cup has an individual QR code for interaction with the customer and an RFID tag for scalable, operational processes. Both companies are setting new standards in the industry with the introduction of the reusable cup, which will be made available via QSR partners (Quick Service Restaurant Partners) and at major PepsiCo events in Germany. Over the next two years, 100,000 of the branded cups will be launched in the markets.
"This partnership underlines our ongoing commitment to the pep+ agenda while supporting our business objectives," explains Torben Nielsen, Managing Director of PepsiCo DACH. "By partnering with Vytal, we are not only intensifying our focus on the away-from-home segment, but also initiating impactful changes that effectively contribute to minimizing plastic waste," says Torben Nielsen, Managing Director of PepsiCo DACH.
Dr. Josephine Kreische, Managing Director of Vytal, adds: " To make a real contribution to protecting ecosystems, reusable has to work on a mass scale. This requires real added value for end customers and an innovative, scalable approach. The cooperation with PepsiCo enables exactly this and creates completely new opportunities for QSRs and the event and entertainment industry."
The Vytal Pepsi Cup is the first smart, branded and recyclable reusable cup that, in addition to reducing waste and efficiently handling logistical processes, allows customer-specific experiences and rewards to be linked to the use of the cup, thus creating sustainable customer experiences. With this innovation, both parties want to jointly convince food service customers who currently still use disposable cups to ideally switch to a sustainable reusable system.
With the introduction of the Vytal Pepsi Cup, the product innovations in dispensing and return and the entry into the event and entertainment industry, Vytal and PepsiCo are marking another milestone in the direction of innovation and environmental protection and creating new incentives for all stakeholders to participate in this pioneering development.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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