Bacardi Gifting marks a milestone in sustainable development
The family-owned spirits group has already eliminated single-use plastic from its gift range and is now doing away with cardboard gift packs
Family-owned Bacardi has just announced that it is not only eliminating single-use plastic from its gift packs, but will also be reducing the number of cardboard gift boxes for some of its iconic brands.
Bacardi Gifting marks a milestone in sustainable development
Bacardi
"We're incredibly proud of what we've achieved so far, but we want to go even further"
Four years ago, Bacardi set itself the ambitious goal of eliminating all single-use plastic from its gift range by the end of 2023. The company has succeeded in eliminating nearly 275 tons of single-use plastic per year thanks to innovative new designs.
"We're incredibly proud of what we've achieved so far, but we want to go even further," said Rodolfo Nervi, Vice President of Safety, Quality and Sustainability for Bacardi. "We don't just want to redesign our packaging to eliminate plastic, we also want to do everything we can to reduce our cardboard packaging."
With this in mind, Bacardi will begin reducing the number of cardboard gift boxes for brands such as BOMBAY SAPPHIRE® gin, DEWAR'S® White Label Blended Scotch whisky and MARTINI® sparkling wines. This initiative will enable the company to reduce its cardboard consumption by around 100 tonnes in the first year.
The paper and cardboard packaging Bacardi continues to use is certified by the Programme for the Endorsement of Forest Certification schemes (PEFC) or the Forest Stewardship Council® (FSC®).
"We're not standing still. We're constantly innovating. For over 160 years, our iconic brands have reflected the changing tastes of each new generation of consumers. Today, consumers want beverages made in the most environmentally-friendly way possible, and so do we," added Rodolfo.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in French can be found here.
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