Gustavo Gusto calls the "Ghostbusters"

28-Mar-2024

Gustavo Gusto meets Ghostbusters - the new frozen pizza in New York style

Gustavo Gusto GmbH & Co. KG

Just in time for the German cinema release of the new blockbuster "Ghostbusters: Frozen Empire" on March 21, 2024, Germany's most creative pizzaiolo Gustavo Gusto, together with Sony Pictures, presents the new: "Ghostbusters" New York Style Pizza - inspired by the new movie. Traditionally Italian with the taste of sun-ripened tomatoes, the best mozzarella and for that extra kick: fine cheddar and spicy pepperoni salami.

Limited Edition

Gustavo Gusto's latest coup was created especially for the brilliant "Ghostbusters" sequel in New York. That's why the new premium frozen pizza will only be available in grocery stores for a limited time. The new "Ghostbusters" New York Style Pizza will be available in Germany from mid-March 2024. This means that all fans can continue to enjoy the "Ghostbusters" feeling in their oven at home after going to the movies.

Christoph Schramm, CEO of Gustavo Gusto, is delighted:

"Ghostbusters is a great brand. We watched the films together as children. We are all the more pleased that we can now be part of it with our new New York Style Pizza. I am convinced that we have met the taste of our fans and even more so that of the "Ghostbusters" fans with this limited special edition."

New York Style Pizza

If you're thinking of extra thick American-style pizzas, you're wrong about the latest Gustavo Gusto pizza. As if fresh from the pizza ovens in Little Italy, the "Ghostbusters" New York style pizza seduces with its crispy thin base, full-flavored tomato sauce, lactose-free mozzarella and cheddar as well as spicy pepperoni salami. This is what pizza tastes like in the Big Apple.

Michael Götz, CMO of Gustavo Gusto, adds:

"In the new movie Ghostbusters: Frozen Empire, the whole city is frozen. Of course, the plot goes perfectly with our frozen pizza. Especially when it's a New York style pizza. Cinema and pizza have always been a perfect fit and the pizza is so delicious that even the ghost can't resist, as you can see on the packaging."

Benjamin Bach, Managing Director Sony Pictures Entertainment GSA, finds:

"Our cooperation with Gustavo Gusto brings together two passionate brands and their fans. Excellent entertainment paired with outstanding pizza and a great campaign around it. This is definitely one of the highlights of our collaboration so far - what more could you want?"

Jens Petri, Head of Brand Partnerships at Sony Pictures Entertainment, adds:

"Combining two such iconic brands as "Ghostbusters" and Gustavo Gusto has given us a lot of pleasure, which you can see in this unique 360° campaign: The pizza itself, the great, pop-culture spots and clips as well as the staging in stores is pure good-mood feeling and makes you want to see the movie! Win-win for all sides!"

The feature film: "Ghostbusters: Frozen Empire"

In GHOSTBUSTERS: FROZEN EMPIRE, the Spengler family returns to where it all began: the iconic New York fire station. There they team up with the original Ghostbusters, who have set up a top-secret research lab to take ghost hunting to the next level. But when the discovery of an ancient artifact unleashes an army of ghosts that blankets the city in a shower of death, the old and new Ghostbusters must join forces to protect their home and save the whole world from a second ice age. Exclusively in cinemas from March 21, 2024.

Gil Kenan directed and co-wrote the screenplay with Jason Reitman, based on the 1984 "Ghostbusters" film by Ivan Reitman, from a screenplay by Dan Aykroyd and Harold Ramis. The producers are Ivan Reitman, Jason Reitman and Jason Blumenfeld. Executive producers are Dan Aykroyd, Gil Kenan, JoAnn Perritano, Amie Karp, Erica Mills and Eric Reich. The main roles are played by Paul Rudd, Carrie Coon, Finn Wolfhard, Mckenna Grace, Kumail Nanjiani, Patton Oswalt, Celeste O'Connor, Logan Kim, Bill Murray, Dan Aykroyd, Ernie Hudson and Annie Potts.

Gustavo Gusto calls the "Ghostbusters"

The pizza makers will be happy to provide more information about the unique product launch of the new "Ghostbusters" New York Style Pizza to celebrate the release of "Ghostbusters: Frozen Empire" on March 21, 2024, as well as Gustavo Gusto's authentic concept for frozen pizzas with special compositions made from just a few ingredients.

To accompany the product launch, we are running a broad campaign throughout Germany. We'll be haunting cinemas, online and on social media, at the point of sale in grocery stores, at events and with influencers. Media collaborations are also currently still possible.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

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