Asahi Brands relies on Warsteiner

Focus of cooperation on efficiency and sustainability

06-May-2024

Tyskie Gronie in new container 4x6x0,33l

Haus Cramer

The corporate structure of the Haus Cramer Group is broadly diversified and, in addition to seven brewery locations in Germany, includes several service subsidiaries that focus on the beverage group's service portfolio. Following the establishment of the logistics subsidiary BOXX Intermodal 2022, the family business created H. C. Drinks Solutions GmbH last year. It offers beverage companies a comprehensive portfolio of services ranging from production, filling and packaging to warehouse logistics and the management of customer orders and consistently aligns its offering with the needs of the beverage industry. The common goal of the service subsidiary and its customers: Long-term planning security and stability, savings in costs and resources as well as sustainability in the production and transportation of products.

H. C. Drinks Solutions GmbH has now won over another customer with its modular service offering: Asahi Brands Germany GmbH, which distributes the well-known beer brands Pilsner Urquell, Peroni and Tyskie, among others. As part of the collaboration, the lager Tyskie Gronie is now being brewed by the Haus Cramer Group in 0.33-liter six-packs according to the Tyskie recipe - making it the first brewery group in Germany with which Asahi Brands Germany GmbH produces its beers outside its own sites. The beer is then bottled in longneck bottles and made available for collection from the ramp in Warstein. With the newly concluded partnership, H. C. Drinks Solutions GmbH offers Asahi Brands Germany GmbH an efficient solution for the German market and at the same time utilizes its own production, bottling and logistics areas. The Haus Cramer Group is also supplementing the range for its GFGH customers, who will be able to pick up the Tyskie Gronie in 0.33-liter six-packs together with the beverage group's diverse products at the ramp in Warstein from calendar week 22, thus saving themselves a stop.

"With Asahi Brands Germany GmbH as a new customer, we are positioning ourselves as a competent and efficient service partner for brand producers across all supply chain processes," explains Adriano Leo, Director Business Development and Managing Director of H. C. Drinks Solutions GmbH. "We are very pleased about the great trust placed in us by Asahi Brands Germany GmbH and the opportunity this presents for the further development of our beverage group." The euphoria is great on both sides. "In order to get even closer to our target group and meet their requirements, we have been thinking for some time about introducing our successful Tyskie Gronie in a 0.33-liter bottle - as efficiently and sustainably as possible. With the Haus Cramer Group and its H. C. Drinks Solutions, we have found the ideal partner and can also remain true to the Tyskie recipe and our brand," says Jan Krafka, Country Director at Asahi Brands Germany, "It is a first in our company history that we are brewing our Tyskie Gronie together with a German partner. We are looking forward to a new chapter in the history of Asahi Brands Germany GmbH".

The services offered by H. C. Drinks Solutions GmbH have a modular structure and are tailored to the individual needs of the customer. In addition to the service areas of production, filling, packaging and ramp services, order management and chep packaging, the company also offers the option of sustainable rail transportation by BOXX Intermodal Logistics, the logistics subsidiary of the brewery group.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

https://www.yumda.com/en/news/1183377/asahi-brands-relies-on-warsteiner.html