Little Lunch launches Syrian-style organic eggplant stew
With the vegetable stew, Little Lunch is focusing on "planet-friendly nutrition" and, for the first time, on user-generated content for Generation Y
This year, Little Lunch has come up with a very special campaign for its fans and all soup lovers. As part of the KochCup* initiative, Little Lunch - the market leader** in organic soups and stews - offered an extra prize: One KochCup participant was given the chance to bring their recipe creation to market as a limited edition together with Little Lunch.
Trainee chef Abdalfatah Olabi (33) from Cologne was drawn by lot. The Syrian-born chef's creation is inspired by the cuisine of his home country, which is popular all over the world: Syrian-style vegetable stew, organic eggplant stew. Levantine cuisine, characterized among other things by lots of vegetables and aromatic spices, has influenced Syrian recipes, so that the new Little Lunch vegetable stew also relies on lots of summer vegetables - especially tomatoes and grilled eggplants - as well as finely balanced spices. Ideal for summer lunches or a short excursion into delicious Levantine-Syrian cuisine. For Little Lunch, this is the first time that a product has been implemented with user-generated content (UGC) and distributed nationally.
The vegan Little Lunch vegetable stew will be available in the online store at www.littlelunch.com from mid-June at a price of 3.49 euros (RRP, 350 g jar). Little Lunch is not only revolutionizing summer lunch breaks, but also half-time breaks just in time for the start of the soccer summer.
"Planet-friendly nutrition is one of our most important keywords at Little Lunch. From ingredients to packaging, we focus on sustainability. With our organic Syrian-style eggplant stew, we are expanding our Little Lunch range with a new country cuisine product that allows you to look beyond the culinary horizon. With our new summer limited edition, together with Abdalfatah Olabi, we want to set an example for the food of the future and inspire even more people to eat in a planet-friendly way," explains Saskia Lieske, Senior Brand Manager Little Lunch.
Abdalfatah Olabi adds: "The stew is based on a dish from my home town of Aleppo. When I won the cooperation with Little Lunch, I immediately thought that this would fit in well with the Little Lunch product range. I am therefore delighted that it is now being sold in a modified form. It's a planet-friendly and summery dish with lots of organic vegetables. It was a great opportunity for me to be able to make my own product together with Little Lunch. Not only was it a lot of fun, it was also an exciting experience in terms of product development."
100% organic, naturally delicious and planet-friendly!
With the limited edition developed as part of the KochCup together with apprentice Abdalfatah Olabi, Little Lunch is continuing its lunch break revolution with planet-friendly nutrition: the recipe for the vegetable stew is completely vegan, plant-based and, as with all Little Lunch soups and stews, the ingredients are 100% organic.
As always, there are no artificial additives or preservatives and no industrial sugar. The stew can be kept unrefrigerated for 24 months. It is also environmentally friendly and practical to use: The stew can simply be warmed or spooned straight from the jar when cold, avoiding the need for additional crockery. The Little Lunch jars, which are made from 60% used glass, can then be recycled in glass containers or used for other purposes. Shipping for orders via the online store is climate-neutral (with DHL Go Green).
* All participants in the preliminary qualifying round of the KochCup 2024 competition, an initiative sponsored by the Federal Ministry for the Environment, Nature Conservation, Nuclear Safety and Consumer Protection (BMUV) as part of the European Football Championship, had the chance to win an extra prize: a recipe creation with Little Lunch for a summery limited edition. The competition was designed to encourage trainee chefs to engage with planet-friendly nutrition and recipe development. The competition was supported by Anton Schmaus (head chef of the German national soccer team and patron of the KochCup), among others, and was held under the motto "Planet-friendly nutrition".
** IRI, ready meals wet + dry, sales/ market shares MAT Feb 24
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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